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Monthly Archives: November 2005

Google, Yahoo / Overture and Miva PPC for Publishers

Most people who have businesses on the Internet know about Google and Yahoo / Overture PPC programs. These are considered first tier advertising programs for those who need to receive targeted traffic to their website. Google and Yahoo / Overture also have publisher programs so that web publishers can place …

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Search Engine Algorithms Keep Evolving – Spam Mass

First there was PageRank, then TrustRank and now there is Spam Mass. Because today’s algorithms rely more upon off-page factors such as back linking, spammers have taken advantage of this by putting up tens, hundreds and even thousands of spam site all aimed at delivering links back to a host …

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Is Reciprocal Linking Dead? Not Yet.

With the latest Google and Yahoo updates I’ve heard many people say they think reciprocal linking is dead and it’s a waste of time to trade links now. I’ve even heard that it may be unsafe to trade links. I think differently. Reciprocal linking may now have been devalued somewhat …

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AskJeeves Upgrades Desktop Search – Gets Personal

The Little Engine That Could, AskJeeves has upgraded their desktop search application. One of the most interesting aspects of this upgrade is not the upgrade itself but how they define search on the desktop versus search on the web. According to Jeeves, search on the web involves some sort of …

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