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Monthly Archives: January 2008

Optimizing a Web Page for Too Many Keyword Phrases

When a client comes to me complaining of low rankings, one of the first items I check is to see if their homepage or any other page is optimized for too many keyword phrases. The client may have tried to optimize the page themselves, had a friend do it, had ...

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Yahoo Testing Images with PPC Ads

On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to Search Engine Journal, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this ...

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How Not To Be Cheated in Link Trades

Every day I get a dozen or so email offers for reciprocal link trades, which mostly offer me the short end of the stick. These emails are quickly deleted. But, there generally are a couple during the week that will pass the test of being truly reciprocal. So, I’m letting ...

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SEO in 4 Simple Steps

SEO has always been composed of four simple steps, so simple that anyone can do it. Over the past 10 or so years, many SEO techniques have come and gone. Some white hat techniques have changed into gray or black hat over time because of the changes in direction of ...

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SEO Guarantees

Customers often ask their search engine optimization professionals for guarantees before signing up. This is understandable since the customer is spending a considerable amount of money in order to improve their rankings and bring more targeted traffic to their website. What customers who are new to SEO, don’t often understand, ...

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Google WWW Vs. Non-WWW Issue

The Google www versus non-www versions of the same domain names issue has plagued many websites much to the chagrin of the webmasters and Internet business owners. In a nutshell, this means that Google sees www.yourdomain.com and yourdomain.com as two different websites with different pages that don’t perfectly match and ...

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