Mar 112008

Every Spring I dream about a nice, exotic vacation somewhere so I was doing a search for “Amazon Peacock Bass Fishing” to check out a nice little trip to Brazil. When doing a search for just “Amazon” I noticed that Google now has a search box embedded with the results for in which a person directly upon the website.
The search button says, “Search” and the results that are displayed are upon the Google site of different keywords results for the website. The same holds true when doing a search for DMOZ.

But, you’ll notice that when searching for DMOZ, Google has an additional feature. Not only is there a handy-dandy site specific search box for DMOZ, but there are also sitelinks listed as well. Google Sitelinks is another feature that is rolling out more broadly for older authority websites that several specific popular pages.

Generally, a website has to be online for more than 2 years, be in the number one position in the SERPs and have many back links to it before Google will generate Sitelinks for a website. By offering two methods of searching an authority website, Google is doing both searchers and authority sites a favor.

Well, have to wait and see, though how those in the number two through 10 positions feel about this extra real estate devoted to the website in the number one position. Chances are there will be a lot of squawking in the message board over these new developments.