May 312013

On March 22, 2013 Google rolled out its Penguin 2.0 update (during the evening and right before the long Memorial Day weekend). Webmasters and SEO’s are still collecting the data about what has been affected and what’s not.

When Penguin 1.0 rolled out it mostly impacted the homepage of websites. However, Penguin 2.0 is supposed to affect deeper pages. The target of the new Google algorithm update are pages that use all sorts of “questionable” linking scheme to drive rankings.

Here are a few external resources that may help sort out the latest changes:

May 082013

BrightLocal conducted a “Local SEO Industry Survey 2013” and posted it on May 03, 2013 on their blog. The numbers are on one hand enlightening and on the other simply validate what other sources are saying.

For instance, when it comes to SEO pricing and costs there is much confusion with customers. And much of this confusion comes from variation within the industry. On the higher end of the spectrum SEO customers can pay upwards of $5,000 per month for larger corporate websites. On the lower end, less than $100 per month is paid for low-grade, cookie cutter (probably off-shore) services.

The true sweet spot, according to the survey is around $500 per month plus or minus depending upon services offered, size of the website to be SEO’d, competition, etc. For consumers, this ballpark figure is at least a good starting point when researching SEO services and costs.