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Kevin Kantola

Kevin Kantola
I am the owner and hands on search engine optimization guru behind SEO First.

Smart Home Speaker Devices and SEO

By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual …

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Google Shifting to Mobile Rankings over Desktop Rankings

Ever since Google started up, it began delivering desktop rankings to its users. This is about to change. Because cellphones and tablets have been dominating the market over the past few years and desktop sales have been in decline, Google has announced they will start delivering up-to-date mobile algorithm rankings …

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Doodle 4 Google Is Back!

  Doodle 4 Google is once again open today. All students K – 12 can submit their artwork on the theme “What I See for the Future …” According to Google, “What does the future look like? Are cities built in the clouds? Is it a place where everyone gets …

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Top Ranking Challenges for Lawyer Websites

A little while back Moz.com published their 2015 Local Search Ranking Factors. Positive, negative and other specific ranking factors are called out (Local SEO’s would do well to review this page). Now, on August 4, 2016 Alexandra Tachalova published on Moz.com, A Different Kind of SEO: 5 Big Challenges One …

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For Older Content Quality Is Still King

There is an adage that “Content Is King” on the Internet. And I’ll add to this adage that quality content is even, uh – king-ier. There has been some confusion regarding the removal of older content from a website in order to please the Google algorithms. Some webmasters believe that …

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The Future of SEO and Google’s Artificial Intelligence

On June 04, 2016 John Rampton of Tech Crunch posted an insightful article concerning Google’s artificial intelligence (AI) and SEO. I’d like to talk about a few key points of this article. AI has already been around for a while on the Internet including Google Translate and now Google’s RankBrain …

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Google Voice Search May Do Away with Traditional Search

Google recently announced that 20-percent of search queries on their Mobile App or on Android devices are voice searches. The percentage of voice searches has been growing since Apple introduced Siri in 2013. And for the past year, the number of voice searches, in general, has been growing rapidly. At …

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Google Has Suspended Your Local Listing – Find Out Why

Google has suspended your local listing and you’re no longer showing up in the Maps section. Now what do you do? The action to take is to analyze the possible causes. Here are 5 reasons your site may have been suspended: You’ve added keywords to business’ official business name Your …

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Another Google Mobile Search Update Imminent

Yesterday, Google announced on their Webmaster Central Blog that they will be rolling out an update in March 2016 for mobile searches. And so, the Mountain View Search Giant once again says that you better have or better get your mobile website in order. According to Google, “Today we’re announcing …

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Audi Commander Commercial Most Searched for Super Bowl 50 Ad

This year, for the first time ever, 82-percent of searched for Super Bowl ads came from smartphones (only 11-percent were from desktops and 7-percent laptops). This was a 12-percent jump from last year’s Super Bowl 49 where 70-percent came from mobile phones. Out of those 7.5 million Super Bowl 50 …

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