Home / Kevin Kantola

Kevin Kantola

Kevin Kantola
I am the owner and hands on search engine optimization guru behind SEO First.

Top Ranking Challenges for Lawyer Websites

A little while back Moz.com published their 2015 Local Search Ranking Factors. Positive, negative and other specific ranking factors are called out (Local SEO’s would do well to review this page). Now, on August 4, 2016 Alexandra Tachalova published on Moz.com, A Different Kind of SEO: 5 Big Challenges One …

Read More »

For Older Content Quality Is Still King

There is an adage that “Content Is King” on the Internet. And I’ll add to this adage that quality content is even, uh – king-ier. There has been some confusion regarding the removal of older content from a website in order to please the Google algorithms. Some webmasters believe that …

Read More »

The Future of SEO and Google’s Artificial Intelligence

On June 04, 2016 John Rampton of Tech Crunch posted an insightful article concerning Google’s artificial intelligence (AI) and SEO. I’d like to talk about a few key points of this article. AI has already been around for a while on the Internet including Google Translate and now Google’s RankBrain …

Read More »

Google Voice Search May Do Away with Traditional Search

Google recently announced that 20-percent of search queries on their Mobile App or on Android devices are voice searches. The percentage of voice searches has been growing since Apple introduced Siri in 2013. And for the past year, the number of voice searches, in general, has been growing rapidly. At …

Read More »

Google Has Suspended Your Local Listing – Find Out Why

Google has suspended your local listing and you’re no longer showing up in the Maps section. Now what do you do? The action to take is to analyze the possible causes. Here are 5 reasons your site may have been suspended: You’ve added keywords to business’ official business name Your …

Read More »

Another Google Mobile Search Update Imminent

Yesterday, Google announced on their Webmaster Central Blog that they will be rolling out an update in March 2016 for mobile searches. And so, the Mountain View Search Giant once again says that you better have or better get your mobile website in order. According to Google, “Today we’re announcing …

Read More »

Audi Commander Commercial Most Searched for Super Bowl 50 Ad

This year, for the first time ever, 82-percent of searched for Super Bowl ads came from smartphones (only 11-percent were from desktops and 7-percent laptops). This was a 12-percent jump from last year’s Super Bowl 49 where 70-percent came from mobile phones. Out of those 7.5 million Super Bowl 50 …

Read More »

Google Project Sunroof Connects Home Solar Buyers and Sellers

Google’s Project Sunroof helps consumers who are thinking about buying or leasing rooftop solar panels for their home do a little comparison shopping right inside of Google. Now this may sound like a stretch, but the search giant already helps Googlers compare airfares and compare rates for home repair projects. …

Read More »

Bing Offers Experience Pages for Election 2016

Maybe you already have your eye on a certain political candidate but want to learn more about him or her. Or perhaps you’re not so familiar with the 2016 candidates and would like to know which ones have the same principles and viewpoints as you. Either way, you’ll certainly love …

Read More »

Condolences to Those Affected by San Bernardino Mass Shooting

As a company that resides only 10 – 15 minutes from the mass shooting in San Bernardino, California on December 02, 2015, it is with heavy heart that we offer our sincere condolences to those impacted by this tragedy. Our hearts, minds and prayers are with all of those affected …

Read More »