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Kevin Kantola

Kevin Kantola
I am the owner and hands on search engine optimization guru behind SEO First.

Voice Search and SEO – What You Need to Know

Search assistants such as Siri, Cortana and Alexa have become increasingly familiar. In fact, 2 years ago, Siri was handling over 1 billion search requests per week. For some, these AI’s have become important, and yes, even personal parts of our lives. As of October 2015, 40-percent of mobile users …

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Links Are Still the Link to Higher Rankings

In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords …

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Google Organic Quality Score and Search Quality Evaluator Guidelines

On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives …

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Do SEO ASAP in a Project

Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, …

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Google Rolls Out More Robust Test My Site Tool

Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you …

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Bing, Bang, Boom! Discover Hiking Trails Near You

The team at search engine Bing has decided that, since summer is approaching, now would be a good time to show outdoor activities such as hiking trails and camping spots at the top of the search results. I conducted a search for “hiking trails near me” in Bing and the …

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Google Image Style Ideas Can Make You Fashionably Late

It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  …

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Locator Pages Versus Location Pages

On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, …

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Bing Blocked 17 Million Tech Support Scam Ads in 2016

The year 2016 was a big year for Bing in regard to blocking and banning scam advertisers. Last year Bing blocked 17 million tech support scam ads. Not only that, but they rejected 130 million malicious ads in general and banned 175,000 advertisers. According to Bing, “…the scope, importance, and …

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