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Kevin Kantola

Kevin Kantola
I am the owner and hands on search engine optimization guru behind SEO First.

Locator Pages Versus Location Pages

On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, …

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Bing Blocked 17 Million Tech Support Scam Ads in 2016

The year 2016 was a big year for Bing in regard to blocking and banning scam advertisers. Last year Bing blocked 17 million tech support scam ads. Not only that, but they rejected 130 million malicious ads in general and banned 175,000 advertisers. According to Bing, “…the scope, importance, and …

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Google Maps Android App Gives Heads Up About Parking

Google Maps has rolled out an Android App in 25 big U. S. cities that will tell you how hard it will be to find parking at your destination. According to Google, “Factoring in time for parking can make or break a night out, let alone making it to that …

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Google Posts New Year’s Eve 2016 Doodle Early

Well, it’s a day early, but Google has already posted their New Year’s Eve 2016 Doodle for all to see. Google Says, “Happy New Year’s Eve! All across the world tonight, we’re sharing the eager anticipation of counting down to midnight: 5, 4, 3, 2, 1…” As you can see …

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Smart Home Speaker Devices and SEO

By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual …

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Google Shifting to Mobile Rankings over Desktop Rankings

Ever since Google started up, it began delivering desktop rankings to its users. This is about to change. Because cellphones and tablets have been dominating the market over the past few years and desktop sales have been in decline, Google has announced they will start delivering up-to-date mobile algorithm rankings …

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Doodle 4 Google Is Back!

  Doodle 4 Google is once again open today. All students K – 12 can submit their artwork on the theme “What I See for the Future …” According to Google, “What does the future look like? Are cities built in the clouds? Is it a place where everyone gets …

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Top Ranking Challenges for Lawyer Websites

A little while back Moz.com published their 2015 Local Search Ranking Factors. Positive, negative and other specific ranking factors are called out (Local SEO’s would do well to review this page). Now, on August 4, 2016 Alexandra Tachalova published on Moz.com, A Different Kind of SEO: 5 Big Challenges One …

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For Older Content Quality Is Still King

There is an adage that “Content Is King” on the Internet. And I’ll add to this adage that quality content is even, uh – king-ier. There has been some confusion regarding the removal of older content from a website in order to please the Google algorithms. Some webmasters believe that …

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The Future of SEO and Google’s Artificial Intelligence

On June 04, 2016 John Rampton of Tech Crunch posted an insightful article concerning Google’s artificial intelligence (AI) and SEO. I’d like to talk about a few key points of this article. AI has already been around for a while on the Internet including Google Translate and now Google’s RankBrain …

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