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Kevin Kantola

Kevin Kantola
I am the owner and hands on search engine optimization guru behind SEO First.

AMP Stories for Visual Storytelling Via Google

Google has once again focused on mobile with the development of its AMP Stories product. On a desktop computer it’s common for users to engage with text, reading longer articles and stories. On mobile devices users will read longer text but with less engagement. So, Google has developed AMP Stories …

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A Few Thoughts on the Google Maccabees Update

  Nicknamed the “Maccabees Update” by SEO pioneer Barry Schwartz (some were calling this “Fred”) Google made an update to their core algorithm around the December 12 -13, 2017 time-frame. This is not one of the official Google Updates that has made it to the Moz List but rather a …

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Google Expands Search Snippets to 320 Characters

  Google has now expanded the search snippets to 320 characters according to Google’s Danny Sullivan. But, the word on the street is to NOT expand the standard 160 meta description tag to 320 characters. You hear that All In One SEO Pack and Yoast plug-ins? The expansion to 320 …

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How to Avoid Screwing Up SEO During Website Migration

    Website migration can be one of the most nerve-wracking experiences for a business owner, web developer and SEO. Some of the typical problems that can occur and all parties would like to avoid include traffic loss, ranking loss and of course loss of sales. Before the migration takes …

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Voice Search and SEO – What You Need to Know

Search assistants such as Siri, Cortana and Alexa have become increasingly familiar. In fact, 2 years ago, Siri was handling over 1 billion search requests per week. For some, these AI’s have become important, and yes, even personal parts of our lives. As of October 2015, 40-percent of mobile users …

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Links Are Still the Link to Higher Rankings

In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords …

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Google Organic Quality Score and Search Quality Evaluator Guidelines

On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives …

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Do SEO ASAP in a Project

Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, …

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Google Rolls Out More Robust Test My Site Tool

Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you …

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Bing, Bang, Boom! Discover Hiking Trails Near You

The team at search engine Bing has decided that, since summer is approaching, now would be a good time to show outdoor activities such as hiking trails and camping spots at the top of the search results. I conducted a search for “hiking trails near me” in Bing and the …

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