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By

Kevin Kantola
In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords meta tags than they did...
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On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives a quality score to organic...
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Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, not decorate it Keyword research...
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Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you may be losing due to...
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The team at search engine Bing has decided that, since summer is approaching, now would be a good time to show outdoor activities such as hiking trails and camping spots at the top of the search results. I conducted a search for “hiking trails near me” in Bing and the results are in the image...
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I have to admit, first off, that I fell for this fake news story when it broke a couple of days ago. My bad! You may have read it (and believed it), too. It basically goes like this: A married couple in Mississippi go to a fertility clinic since they are having trouble conceiving children....
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It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  Fashionistas will find this a...
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On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, dear reader will find some...
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The year 2016 was a big year for Bing in regard to blocking and banning scam advertisers. Last year Bing blocked 17 million tech support scam ads. Not only that, but they rejected 130 million malicious ads in general and banned 175,000 advertisers. According to Bing, “…the scope, importance, and reach of online advertising continues...
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Google Maps has rolled out an Android App in 25 big U. S. cities that will tell you how hard it will be to find parking at your destination. According to Google, “Factoring in time for parking can make or break a night out, let alone making it to that big meeting on time. So...
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