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By

Kevin Kantola
02
Oct

Google Opens Up on MUM (Multitask Unified Model)

October 2, 2021
As per the recent announcements made by Google, MUM will now be integrated into searches initiated on Google Search. The search results page on Google is undergoing serious modifications, and it is expected to introduce a new approach to explore and discover topics for entered search phrases. This new method of searching follows a more...
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08
Sep

Google Page Experience Update Is Finished Rolling Out

September 8, 2021
Google has recently confirmed that it is finished with the page experience update rollout. The end-users are very excited about this update and are looking forward to enjoying an enhanced experience online. The SEO’s are excited, however, in a different way. 😊 Google stated that the page experience update would be done by the end...
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08
Aug

Bold Benefits of Structured Data for SEO

August 8, 2021
Structured data (schema) has gain popularity, but there are still many companies that are not aware of the benefits of using this data for SEO. Structured data can bring solid results to businesses, including faster indexing, greater search visibility, better click-through rates, and voice search domination. When you apply structure data to a website, it...
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06
Jul

Google MUM Shows Off Benefits

July 6, 2021
The Google Multitask Unified Model (MUM) technology was shown off by the Big-G recently as it correctly identified over 800 vaccine names in 50 different languages. This could be a game-changer for search. According to Google, “AstraZeneca, CoronaVac, Moderna, Pfizer, Sputnik and other broadly distributed vaccines all have many different names all over the world — over...
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07
Jun

GMB Short Name Is Short-Lived

June 7, 2021
Like a lot of features introduced by Google, if it isn’t working, it goes away. The short name in Google My Business, without much fan-fair, is slinking away shortly due to non-use. When Google introduced this new feature, they said this: “When you share your short name, customers can enter the name’s URL in the...
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07
May

GMB Business Name Keyword Stuffing and Why It May Be Here to Stay

May 7, 2021
Keyword stuffing in Google My Business (GMB) is decades old. And by “keyword stuffing” I mean adding keywords to the official business name in order to rank better. For instance, a company may add the term “services” to the end of their business name in order to rank better. More recently Google has been penalizing...
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08
Apr

Google Title Tag Length and Years of Misinformation

April 8, 2021
The conventional wisdom in the SEO community for years has been that Google only uses the first 60 – 70 characters of the title tag. This wisdom is so conventional that tools such as Yoast and All in One SEO Pack even warn about going beyond this limit. If you Google the term “length of...
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07
Mar

Are You Ready for Google’s Core Web Vitals Update?

March 7, 2021
Google has announced that as of May 2021 Core Web Vitals is going to be a huge ranking factor. So, let’s get to it! There are three main user interactions and specific page speed measurements that support Core Web Vitals. The list includes cumulative layout shift, first input delay, and largest contentful paint. In simple...
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07
Feb

New Google Search Feature Rolls Out

February 7, 2021
In the Google search engine results pages (SERPs) and new feature has rolled out to let users find out more about a website without going to the site. Next to the title in the results you’ll see a vertical ellipsis and when you click on this more info will appear. According to Google, “When available,...
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17
Jan

Google Search Console Improvements

January 17, 2021
Google has recently announced that they have made a few interesting updates to the Google Search Console (GSC). With this recent update, people can get more focused insights about existing issues with their pages so that they can solve them quickly to solve indexing issues. What Changes to GSC Have Been Made? Google said that...
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