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By

Kevin Kantola
Back in the day, people used to say “leggo my eggo!” Nowadays, on the Internet, this has evolved to “leggo my GMB!” According to Google, hijacking of Google My Business (GMB) listings are on the rise, so website owners have to stay vigilant that this has not happened to them. According to Search Engine Land,...
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When I read the news of this, I had to do a double-take (and a spit take). Yelp is really introducing a “Racist Alert” for businesses. This kind of flagging of businesses accused of racism by consumers can be problematic. Here’s how the process works according to Search Engine Land: “Yelp said it will place...
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I don’t do many public service messages in this blog but I think this Labor Day weekend of 2020 calls for one. This is because there are a couple of extreme conditions in play including Covid-19 and extreme heat conditions. For much of Orange County, California the heat starting today is expected to get over...
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I’ve long believed that the meta description tag on websites have not been used as a ranking factor in Google. In fact, over the years I’ve conducted tests on this and found it to be true for my own websites. However, now Google’s Martin Splitt has tweeted out a confusing message the contradicts this line...
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Google Images recently received an update which gives more context to the images that one is searching. This kind of info benefits website owners who optimize the images on the site and will drive more traffic to the website. According to Google: “Starting this week, a new feature makes it easy to find quick facts...
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According to Google’s John Mueller, the rankings for new website could fluctuate wildly for the first year. This is because new sites are being compared to older, established sites on the Internet and ranked in relation to them. According to Mueller: “I think if your website is just, let’s say, a couple of months old,...
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  Just like many other locations around the world, Orange County businesses have taken a big hit with Covid-19. But, there is hope now since there is a plan afoot for a measured re-opening of some businesses. In a county with over 3 million people, as of this writing, there have only been 66 deaths,...
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  Well slap me silly and call me Sally. After 20+ years of Google wishing SEO’s would just go away, during this pandemic, the search giant has caught a fever-stoked delirium and changed its tune. Earlier this week, on their Webmaster Central Blog, Google posted an article titled, “Showcasing the value of SEO.” WTF, people...
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Some webmasters and SEO’s have been tempted to spam pages with FAQ schema. Why is this? Google uses FAQ schema so that it can display questions and answers in rich search results and for use with Google Assistant. And since the results are hit and miss, this had led some to put FAQ schema for...
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Google is testing a new feature that helps business owners to reclaim their Google My Business (GMB) listing. According to Krystal Taing, “For anyone beginning to see this on your listings, it is a new #GMB feature. It does not mean your listing is unclaimed but is intended as an easier path to begin the...
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