Oct 292014
 

Google is calling their latest Penguin 3.0 release an algorithm refresh rather than an update. According to Google they didn’t add any new signals to the algorithm but rather cleaned up some old issues from Penguin 2.0.

Google broke the story through Search Engine Land that this worldwide rollout had started late on Friday night, October 17, 2014. After some confusion regarding the end of the rollout, it has been stated that Penguin 3.0 is still rolling out and will do so for weeks to come.

A couple other fun facts about Penguin 3.0 is that have been stated by Google representatives is that it impacts less than 1-percent of the English language search queries and it is targeting spammy links. What are the unstated facts? Like all refreshes or updates, it may take weeks or months to figure out the nuances.

 

Aug 142014
 

This week is SharkFest on the National Geographic TV channel and appropriately enough Google has entered into their own battle with real, live sharks.

Fiber optic cables, which transmit data across the Pacific Ocean, have been the object of recent shark attacks. One theory is that the sharks are mistaking the electrical impulses from the fibers for fish.

According to The Guardian, “Showing video of a shark biting a cable during an attack, a cloud product manager said that Google is working with partner companies on cables across the pacific to reinforce them with a Kevlar-like matting to prevent damage. Underwater surveillance video shows a confused shark biting down on a cable.”

So, if your Internet speed connecting to Asia has been slow of late, it just may be bites of bytes that are responsible.

 

Read more at The Guardian

http://www.theguardian.com/technology/2014/aug/14/google-undersea-fibre-optic-cables-shark-attacks

 

Mar 212014
 

Other the past couple of years many small online businesses have gotten their butts kicked by bigger brands in the Google search results. But, new Panda help is just around the corner.

According to Search Engine Watch, “Google is working on a refresh of Panda, a ‘kinder, softer Panda,’ Google’s Distinguished Engineer Matt Cutts announced at SMX last week.

“The goal of the next generation of Panda is to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since the initial launch in February 2011.”

On August 30, 2013 Google began asking for small website owners to take a survey and state why their “best in class” websites weren’t ranking as well as their large brand, off-target competitor. As of this writing, the page is still up, so you can submit your website if you so desire.

 

Jan 132014
 

If one of your favorite travel comparison sites is Kayak.com then you’re not alone. However, Kayak and the other large travel comparisons websites had better take notice that Google Flights is expanding.

In March 2014, Google Flights will be adding Ryanair to its list. Ryanair is a European budget airline which offers larger discounts that some of the other major airlines.

And if searching for a place to stay, then Google Hotels may help you look for your favorite place.

While the Big G may be the world’s most loved search engine, the Mountain View company will also help you travel the world as well.

 

Sources

http://www.google.com/flights/

http://www.google.com/hotels/

http://www.computerworld.com/s/article/9245365/Google_to_revamp_its_flight_search_engine_Ryanair_39_s_CEO_says

 

Nov 182013
 

A Google document, Search Quality Raters 4.2 has just been leaked in a private SEO community. The 137-page document mentions a new emphasis for quality raters called the “Your Money or Your Life” concept or YMYL for short.

The quality raters are supposed to hold webpages that affect your money, such as financial sites or shopping sites that take credit card information, to a higher standard. Likewise, webpages that have an impact on your life, such as medical or safety, will also be held to a higher standard.

Some of these standards include the expertise and authority of the writer. We design is also held to a higher standard than say for humor, entertainment or gossip sites.

Here are more details about the Google YMYL ratings.

http://searchengineland.com/quality-raters-handbook-your-money-or-your-life-177663

 

Oct 092013
 

A little over a week ago, Google unveiled their Hummingbird algorithm update on the search giant’s 15th birthday. The Hummingbird update may turn out to be the Mother of all Google updates when all of the research is in.

The new Hummingbird algorithm is said to have been built from the ground up unlike Penguin or Panda updates which concern smaller algorithm changes. Google’s Matt Cutts says that the Hummingbird update is less focused on keywords and more focused on anticipating what a user’s intent is when searching.

The “hummingbird” part of the update is meant to mean “precise and fast.” One of the biggest changes for the new algo is attention to conversational search. If you can remember back to the old days when Ask.com was still AskJeeves.com and people would type in questions and the quick witted butler would try to answer them, then Hummingbird is supposed to handle this at a much higher level.

On October 4, 2013, Google launched its fifth and latest Penguin update dubbed 2.1 (yes, it is confusing). Penguin 2.1 is supposed to go deeper into websites checking for spam. Cutts says this update affects ~1% of the searches. According to the webmaster community, however, it may be more severe.

To use one more bird metaphor in this blog post, many webmasters are now looking to duck and cover.

 

Sources

http://searchengineland.com/google-hummingbird-172816

http://www.wired.com/insights/2013/09/googles-hummingbird-update-should-you-be-concerned/

http://searchenginewatch.com/article/2298879/Matt-Cutts-Google-Penguin-2.1-is-Going-Live-Today

http://www.seroundtable.com/october-2013-google-webmaster-report-17486.html

http://www.webmasterworld.com/google/4614730.htm

 

Aug 072013
 

Google has just made an announcement that it says will affect around 10-percent of “people’s daily information needs.”

According to the number 1 search giant, surfers sometimes are looking for more in-depth information on the results pages. And this is just what Google is now going to give them.

Mixed into the SERP’s with Google News and Youtube videos will now be a section featuring in-depth articles about certain subjects.

According to Google’s Pandu Nayak, “I’m happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you’ll find in the new feature. In addition to well-known publishers, you’ll also find some great articles from lesser-known publications and blogs.”

 

Sources

https://support.google.com/webmasters/answer/3280182

http://insidesearch.blogspot.com/2013/08/discover-great-in-depth-articles-on.html

http://techland.time.com/2013/08/07/google-search-is-poised-to-surface-in-depth-stories-but-how-will-it-pick/

 

May 312013
 

On March 22, 2013 Google rolled out its Penguin 2.0 update (during the evening and right before the long Memorial Day weekend). Webmasters and SEO’s are still collecting the data about what has been affected and what’s not.

When Penguin 1.0 rolled out it mostly impacted the homepage of websites. However, Penguin 2.0 is supposed to affect deeper pages. The target of the new Google algorithm update are pages that use all sorts of “questionable” linking scheme to drive rankings.

Here are a few external resources that may help sort out the latest changes:

http://searchenginewatch.com/article/2271305/Google-Penguin-2.0-Casualties-Why-Sites-Got-Hit

http://www.searchenginejournal.com/penguin-2-0-your-roadmap-to-recovery/63906/

http://www.seroundtable.com/google-penguin-two-poll-16852.html

Feb 142013
 

Many Google Adsense publishers have been stressed out over the years at the thought of being terminated from the program for invalid clicks. Well, now Google is considering changing some of the policies in order to give trusted publishers the benefit of the doubt.

Google spells out what invalid traffic and click fraud is here.

In Google’s official Inside Adsense Blog, there is post titled “Working better together: Protecting against invalid activity” which calls out some new policies under consideration that will help Adsense publishers from being immediately terminated from the program for suspected invalid clicks or click fraud.

For instance, “tenure” is now being considered as a saving grace for some trusted publishers. These publishers who presumably have a long track record of white hat behavior will be suspended instead of terminated from Adsense for suspected click infractions. And Google hopes in the future to be able to bypass the suspension step by working with publishers more directly on click issues.

Some of the other changes include giving publishers more tools for appeals, providing publishers with more information on the causes of invalid activity, and additional training will be provided to new publishers and refresher training for older publishers.

The steps Google is taking are positive in that they build trust among publishers, advertisers and Google. This is a win-win-win for all parties involved.

 

m4s0n501
Nov 262012
 

Is this another iteration of the Ghosts of Google past? In November 2003, the Florida update had online merchants and SEO’s reeling right before Christmas time. Winners and losers made a lot of noise during the holiday season that year.

But, the burning question is could there be another Google update upon us this Cyber Monday the shake on the holidays once again? Several online sources say yea.

For instance at Search Engine Land, Barry Schwartz says, “We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout the weekend. Google tells us there was no Panda update over the weekend but is not confirming or denying if there was another type of update over the weekend.”

And at the David Naylor blog, Alex Graves says, “Website owners across the world were reporting that they had seen dramatic movements within the search engines over the weekend, some seeing sites plummet deep into the darkest corners of the search ranking spectrum …”

What is event as of this writing is that there has been a shakeup in website traffic. What is still unknown however is whether this there has been a Google Panda, Penguin or another algorithmic change. Google is mum right now, so the speculation will most likely continue in the near future as to the nature of this latest tremor.

 

External Links

http://searchengineland.com/no-that-wasnt-a-panda-update-but-one-is-coming-140151?utm_source=liselgrp&utm_medium=linkedin&utm_campaign=group&goback=.gde_53266_member_187813098

http://www.davidnaylor.co.uk/weekend-update-not-panda-22-but-google-says-its-coming.html