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Google Project Sunroof Connects Home Solar Buyers and Sellers

Google’s Project Sunroof helps consumers who are thinking about buying or leasing rooftop solar panels for their home do a little comparison shopping right inside of Google. Now this may sound like a stretch, but the search giant already helps Googlers compare airfares and compare rates for home repair projects. …

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What You Need to Know about Google’s RankBrain

In an interview with Bloomberg late in October, Google senior research scientist Greg Corrado revealed that a machine-learning artificial intelligence system called RankBrain is helping them process the billions of search queries they receive every day. This isn’t really surprising since many people know that Google has been interested in …

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Google Says 2 New Ranking Factors You Need to Know

I will keep this short and sweet. Google has publicly stated that there are 2 new ranking factors in its search algorithm soon that all webmasters and marketers need to know. The first one, according to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a …

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Google Contributor Program Blocks Ads and Pays Publishers

Google has recently rolled out its beta Contributor program as a test targeted toward about 10 websites. Contributor lets a select group of website visitors block Google ads for $1, $2 or $3 per month with the lion’s share of this going to the website publishers. According to Wired, “The …

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Google Penguin 3 Refresh Still Rolling Out

Google is calling their latest Penguin 3.0 release an algorithm refresh rather than an update. According to Google they didn’t add any new signals to the algorithm but rather cleaned up some old issues from Penguin 2.0. Google broke the story through Search Engine Land that this worldwide rollout had …

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Google Fights Their Own SharkFest

This week is SharkFest on the National Geographic TV channel and appropriately enough Google has entered into their own battle with real, live sharks. Fiber optic cables, which transmit data across the Pacific Ocean, have been the object of recent shark attacks. One theory is that the sharks are mistaking …

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Kinder Gentler Panda to Be Rolled Out Soon

Other the past couple of years many small online businesses have gotten their butts kicked by bigger brands in the Google search results. But, new Panda help is just around the corner. According to Search Engine Watch, “Google is working on a refresh of Panda, a ‘kinder, softer Panda,’ Google’s …

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