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Offers information about the Google search engine and company.

Links Are Still the Link to Higher Rankings

In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords …

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Google Organic Quality Score and Search Quality Evaluator Guidelines

On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives …

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Google Rolls Out More Robust Test My Site Tool

Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you …

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Google Image Style Ideas Can Make You Fashionably Late

It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  …

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Locator Pages Versus Location Pages

On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, …

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Google Maps Android App Gives Heads Up About Parking

Google Maps has rolled out an Android App in 25 big U. S. cities that will tell you how hard it will be to find parking at your destination. According to Google, “Factoring in time for parking can make or break a night out, let alone making it to that …

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Google Posts New Year’s Eve 2016 Doodle Early

Well, it’s a day early, but Google has already posted their New Year’s Eve 2016 Doodle for all to see. Google Says, “Happy New Year’s Eve! All across the world tonight, we’re sharing the eager anticipation of counting down to midnight: 5, 4, 3, 2, 1…” As you can see …

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Smart Home Speaker Devices and SEO

By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual …

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Google Shifting to Mobile Rankings over Desktop Rankings

Ever since Google started up, it began delivering desktop rankings to its users. This is about to change. Because cellphones and tablets have been dominating the market over the past few years and desktop sales have been in decline, Google has announced they will start delivering up-to-date mobile algorithm rankings …

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Doodle 4 Google Is Back!

  Doodle 4 Google is once again open today. All students K – 12 can submit their artwork on the theme “What I See for the Future …” According to Google, “What does the future look like? Are cities built in the clouds? Is it a place where everyone gets …

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