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Google

Offers information about the Google search engine and company.

Google has recently confirmed that it is finished with the page experience update rollout. The end-users are very excited about this update and are looking forward to enjoying an enhanced experience online. The SEO’s are excited, however, in a different way. 😊 Google stated that the page experience update would be done by the end...
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The Google Multitask Unified Model (MUM) technology was shown off by the Big-G recently as it correctly identified over 800 vaccine names in 50 different languages. This could be a game-changer for search. According to Google, “AstraZeneca, CoronaVac, Moderna, Pfizer, Sputnik and other broadly distributed vaccines all have many different names all over the world — over...
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Like a lot of features introduced by Google, if it isn’t working, it goes away. The short name in Google My Business, without much fan-fair, is slinking away shortly due to non-use. When Google introduced this new feature, they said this: “When you share your short name, customers can enter the name’s URL in the...
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Keyword stuffing in Google My Business (GMB) is decades old. And by “keyword stuffing” I mean adding keywords to the official business name in order to rank better. For instance, a company may add the term “services” to the end of their business name in order to rank better. More recently Google has been penalizing...
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The conventional wisdom in the SEO community for years has been that Google only uses the first 60 – 70 characters of the title tag. This wisdom is so conventional that tools such as Yoast and All in One SEO Pack even warn about going beyond this limit. If you Google the term “length of...
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Google has announced that as of May 2021 Core Web Vitals is going to be a huge ranking factor. So, let’s get to it! There are three main user interactions and specific page speed measurements that support Core Web Vitals. The list includes cumulative layout shift, first input delay, and largest contentful paint. In simple...
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In the Google search engine results pages (SERPs) and new feature has rolled out to let users find out more about a website without going to the site. Next to the title in the results you’ll see a vertical ellipsis and when you click on this more info will appear. According to Google, “When available,...
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Google has recently announced that they have made a few interesting updates to the Google Search Console (GSC). With this recent update, people can get more focused insights about existing issues with their pages so that they can solve them quickly to solve indexing issues. What Changes to GSC Have Been Made? Google said that...
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Back in the day, people used to say “leggo my eggo!” Nowadays, on the Internet, this has evolved to “leggo my GMB!” According to Google, hijacking of Google My Business (GMB) listings are on the rise, so website owners have to stay vigilant that this has not happened to them. According to Search Engine Land,...
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I’ve long believed that the meta description tag on websites have not been used as a ranking factor in Google. In fact, over the years I’ve conducted tests on this and found it to be true for my own websites. However, now Google’s Martin Splitt has tweeted out a confusing message the contradicts this line...
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