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Google

Offers information about the Google search engine and company.

29
Oct

Google Penguin 3 Refresh Still Rolling Out

October 29, 2014
Google is calling their latest Penguin 3.0 release an algorithm refresh rather than an update. According to Google they didn’t add any new signals to the algorithm but rather cleaned up some old issues from Penguin 2.0. Google broke the story through Search Engine Land that this worldwide rollout had started late on Friday night,...
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14
Aug

Google Fights Their Own SharkFest

August 14, 2014
This week is SharkFest on the National Geographic TV channel and appropriately enough Google has entered into their own battle with real, live sharks. Fiber optic cables, which transmit data across the Pacific Ocean, have been the object of recent shark attacks. One theory is that the sharks are mistaking the electrical impulses from the...
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21
Mar

Kinder Gentler Panda to Be Rolled Out Soon

March 21, 2014
Other the past couple of years many small online businesses have gotten their butts kicked by bigger brands in the Google search results. But, new Panda help is just around the corner. According to Search Engine Watch, “Google is working on a refresh of Panda, a ‘kinder, softer Panda,’ Google’s Distinguished Engineer Matt Cutts announced...
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13
Jan

Google Flight Search Expanding

January 13, 2014
If one of your favorite travel comparison sites is Kayak.com then you’re not alone. However, Kayak and the other large travel comparisons websites had better take notice that Google Flights is expanding. In March 2014, Google Flights will be adding Ryanair to its list. Ryanair is a European budget airline which offers larger discounts that...
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18
Nov

Google Raters Have Higher Standards for Your Money or Your Life Pages

November 18, 2013
A Google document, Search Quality Raters 4.2 has just been leaked in a private SEO community. The 137-page document mentions a new emphasis for quality raters called the “Your Money or Your Life” concept or YMYL for short. The quality raters are supposed to hold webpages that affect your money, such as financial sites or...
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09
Oct

Hummingbird and Penguin Updates – Birds of a Feather?

October 9, 2013
A little over a week ago, Google unveiled their Hummingbird algorithm update on the search giant’s 15th birthday. The Hummingbird update may turn out to be the Mother of all Google updates when all of the research is in. The new Hummingbird algorithm is said to have been built from the ground up unlike Penguin...
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07
Aug

Google In-Depth Articles Appearing in Search Results

August 7, 2013
Google has just made an announcement that it says will affect around 10-percent of “people’s daily information needs.” According to the number 1 search giant, surfers sometimes are looking for more in-depth information on the results pages. And this is just what Google is now going to give them. Mixed into the SERP’s with Google...
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31
May

Google Penguin 2.0 Update Watch

May 31, 2013
On March 22, 2013 Google rolled out its Penguin 2.0 update (during the evening and right before the long Memorial Day weekend). Webmasters and SEO’s are still collecting the data about what has been affected and what’s not. When Penguin 1.0 rolled out it mostly impacted the homepage of websites. However, Penguin 2.0 is supposed...
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14
Feb

Google is Getting More Publisher-Friendly with New Policies

February 14, 2013
Many Google Adsense publishers have been stressed out over the years at the thought of being terminated from the program for invalid clicks. Well, now Google is considering changing some of the policies in order to give trusted publishers the benefit of the doubt. Google spells out what invalid traffic and click fraud is here....
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26
Nov

Is a Cyber Monday Google Update Upon Us?

November 26, 2012
Is this another iteration of the Ghosts of Google past? In November 2003, the Florida update had online merchants and SEO’s reeling right before Christmas time. Winners and losers made a lot of noise during the holiday season that year. But, the burning question is could there be another Google update upon us this Cyber...
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