Jul 162014

In May 2014 the European Union declared that its citizens have the right to be forgotten. In other words, many of these citizens don’t want to appear in the search results.

So, how about in the U. S.? According to a recent survey on Survey Monkey, 74-percent of adults in the U. S. also want the right to be forgotten and would permanently remove their names from the search results if given a chance.

Some of the top privacy precautions users take online include using privacy mode in their browsers, deleting history, deleting cookies and avoiding storing information in the cloud. A whopping 27-percent avoid social media altogether including Facebook, Twitter and Linkedin.

So, what now? Google at least has taken a step in the more anonymity direction. After 3 years, Google + says they will finally accept any name to be used and will no longer require only real names upon signup. This may help at least some of that 27-percent to join in and participate in social media.


Dec 192013

As 2013 comes to a close, it’s time to review the past and take a peek into the future. A quick year in review will show that Google made several Panda updates, a Penguin update, a Phantom update and finally the grande Hummingbird update. After these, Google would challenge marketers with the “not provided” update in its Analytics program.

Now, with all of this quickly behind us, what’s a snapshot of what is to come for 2014? SEO is not dead. It never will be. It just has to change and adapt. So, in 2014, mobile will continue to grow at a rapid pace and SEO’s need to keep up.

Expect Google + Business to continue charging ahead and gaining importance especially for Local search. Authorship will also gain greater ground and need to be dealt with on an SEO/ SMO level. Content is still king and will continue to be so in 2014. Ranking still matters and will drive traffic to websites.

Social will increase its ability to weave its way through every aspect of website ownership/ traffic, online success. So, now that you know what to look forward to, let’s get started!


Sep 112012

There should be a sad song written about this one. Yesterday, Godaddy had a massive Internet outage and the hacker group Anonymous has taken credit for that.

Of course at this writing Godaddy hasn’t fully acknowledged the hack attack. They are saying the outage was due to a “…corruption of network router tables.”

Now, Godaddy has been around for a while. And I’ve seen many entrepreneurs setup up their first websites with Godaddy and have the same company host their domains. There is nothing wrong with this.

But, this outage should give pause to anyone who is interested in Internet security and keeping their websites, email, etc. up and running. The outage lasted about 6 hours and right now it’s hard to tell how much business was lost.

While Twitter has their Fail Whale, I think that Danica Patrick had a frowny face the whole time this was happening.

Feb 252010

Microsoft and Yahoo have done the dirty deal, so to speak, last summer and decided to join forces in search. The Microsoft buyout of Yahoo search means more competition at least according to the U. S. Department of Justice.

Do you trust antitrust? In this case, yes. Not, that Google is some giant “do no evil” monster stumbling around like the Incredible Hunk in a China closet, but when one gets that big, then serious competition is needed in order to give people in general, choices.

Neither Yahoo nor Bing (MSN) has been serious contenders in the past couple of years, which have limited choices for searchers and online advertisers. Google can see the Microsoft Yahoo search alliance as a positive as well.

No more whining about how Google is being unfair by being too good at what they do. Now Microsoft will have access to Yahoo’s vast databases, search technology and brilliant minds that should speed up the competitive process.

But, the problem for Microsoft may in the end, not be technological, but marketing. Surveys have shown that searchers prefer the Google logo and brand to that of either of the other two companies.

Here is some more info about the search alliance between Microsoft and Yahoo that will explain the goals and benefits of such collaboration.