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Google is the big dog among the search engines and search directories. In one COM Score estimate, Google holds more than 68-percent of the search traffic for the entire Internet while all of the other search engines and directories combined parse and claim the remaining 32-percent. With many of the other top search engines and directories going to the pay-per-click and / or pay-per-inclusion models, Google remains the lone bastion of free for all (outside of the paid advertising at the very top or on the right panel) inclusion.

In an interview, Microsoft founder Bill Gates has stated of the search engine wars, “Google has kicked our butts.”

Why is Google so popular? First, it is very fast. The Northern California search giant has a huge array of hardware, doing calculations and spitting out results at lightning speed. Second, the results are relevant. If you search for “t-shirts” you will get websites that are all about t-shirts in the results rather than, say, and insurance company that happens to be the highest bidder on this keyword.

Third, Google is fun. On one past April Fool’s Day, Google unveiled it secret PigeonRank technology behind its ranking algorithms. PigeonRank is basically a roomful of pigeons pecking away at keyboards establishing the search results for all websites on the search engine. The precursor to this technology was a roomful of monkeys at typewriters banging out Shakespearian plays. Also, Google likes to change its graphical masthead according to holidays and other important current events.

Fourth, Google is simple. Google’s interface does not bombard the visitor with news, sports, weather, banner ads and flash animations like some other search engines and directories do. Often imitated, never duplicated, Google’s design still remains fresh and clean.

If a website owner had to choose only one search engine to be listed on, it would have to be Google. Google provides many businesses with the bulk of their traffic and has to be the first priority when thinking about where to be listed on the Internet.


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