By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes.
These devices can answer a factual question or find a local restaurant for you or do a number of other tasks in regard to interacting with other smart home devices and appliances.
So how can SEO’s and companies benefit from these types of searches? First, it is important to separate the wheat from the chaff in regard to the queries. Searches for factual information or local businesses can be valuable whereas non sequiturs probably not so much. For instance if you were to ask one of these devices “How long should a man’s legs be?” there probably won’t be a good way to monetize this.
Second, it is important to know how the answers to search queries are delivered. In regard to Google Home and Assistant, the answers are gathered from the normal Google search results pages. This means that as long as this is true, SEO’s can focus on optimizing for featured snippets in order to go from Search to Home.
In time this may change, but for right now this is a recommended action item for SEO’s and smart home speaker devices.