Search engine optimization has been a hot topic for over 10 years. With changing algorithms, search engines and directories swapping technologies and services and a general growth (or sense of survival), much has changed in search engine optimization technique. In the early days, spamming your own website with endless strings of keywords with the same color as the background is gone.
Search engine optimization then evolved into a dependence solely upon the content of the metatags regardless of what the rest of the rest of the site was about. Spamming the title and description tags with huge strings of keywords was enough to get top placement in many search engines (SE’s).
Now, however, search engine optimization has come to a place of making the metatag content match the text on the rest of the web page. Throw in link popularity and relevancy and you now have the contemporary formula for top rankings.
In contemporary search engine optimization technique, the title tag is probably the most important tag on the website. The website’s primary keyword / keyphrase needs to be in the title tag. The description tag and other hidden metatags also are beneficial when they are keyword rich.
Search engine optimization, now also features the creation of keyword-rich and hopefully content rich text for the body of the web page. The keyword-rich text is for the SE’s and the content is for the visitors. Both audiences must be kept in mind when writing this text.
The last element in search engine optimization is the creation of incoming links that are relevant to the main subject of the website. One way to accomplish receiving incoming links is to trade links with another site (reciprocal linking). Another way is to pay another relevant website a monthly advertising fee in order to display a text or graphical link to your site.
Search engine optimization is something that can be accomplished through education or through an SEO company like SEO First.
The educational part of search engine optimization can be attained by reading everything on the Internet focused on this subject. Going with a search engine optimization company will work for others who don’t have the time or inclination to self-educate or who want to get started right away. Software will work for others, though it is generally not as effective as the other two methods since search engine optimization is as much an art as it is a science.