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Yahoo Publisher Network Takes On Google AdSense

Why should Google have all the fun, and all the bucks? Yahoo has decided to roll out its contextual advertising program today in order to compete with Google AdSense head-to-head. What this means is that publishers will be able to display Yahoo advertisements on their websites in lieu of Google ads.

When I say, in lieu, I mean that according to both Google’s and Yahoo’s terms of service agreements, each requires exclusivity for displaying ads on a website. Neither one, it seems, wants to feel claustrophobic and fight for ads space with each other in close quarters.

Like AdSense, the Yahoo Publisher program will let a webmaster display ads relevant to the content of the website, display public service announcements when none of these ads are available and track the earnings throughout the day. Unlike AdSense, though, Yahoo intends to offer some additional features not yet integrated into Google’s advertising program. According to Yahoo, this means publishers will be allowed to, “Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come.”

For advertisers this means yet another method in which to target their ads to a specific market. For those publishers, especially those who are concerned about carrying all their eggs in one basket by only carrying Google Adsense on all of their websites, the Yahoo Publisher Network will offer a viable alternative to diversify advertising assets. In today’s Internet publishing world, diversification is key to survival, so the YPN network will help many publishers survive and thrive for the foreseeable future.

About the author

SEO and Digital Marketing guru behind SEO First.
3 Responses
  1. webmaster

    Do you own a website? Would you like to know how much it cost for an advertiser to place a link on your website. First of all you need to understand what page rank and link rank are. Usually page rank and link rank are measured from a score of 1 to 10.

    In order to have a high page rank you need to have many quality links pointing to your website. It is a good idea to have many links pointing to your website but in order to get a good page rank you need quality links. Google doesn’t shows backward links from pages having PR value lesser than 3. Google has recently stopped displaying all backward links it knows. Webmasters have two general opinions upon those links, which are now displayed as backward links: 1. Google randomly shows backward links. 2. Google shows that backward links, which are considered relevant for this page (relevant means that a page, which contains a link to your site is somehow related to yours in subject (content)).

    So which is more important, page rank or link rank. Page rank and link rank are equally important. Google care more about page rank than link rank, while Yahoo & MSN care more about link rank. From my experience I find it is easier to obtain a higher link rank than page rank. I am a webmaster of TDJOBS.net and I realize that obtaining a link rank score of 7 is not hard at all. It can be done by creating many subdomains for the site. For example, TDJOBS.net has more than 200 subdomains and each subdomains represent a separate site. Each site has at least 1 or 2 links pointing back to the main site. So how do you get about 338000 links pointing back to your site. The solution is simple, create a huge site that serve mostly dynamic pages but make sure you direct the crawlers to index all of your pages. You can take a look at TDJOBS.net website by going to tdjobs.net and you’ll get an idea of what I am talking about. So getting a link rank score of 7 is easy? The answer is yes, you do not have to trade link with other webmasters at all. How long do you have to wait to get 338000 links pointing to your website? If you do what I do, 3 months is the longest you have to wait.

    The question is, what if you own a site that has page rank of 7 and link rank of 7? You’re looking at around $500 to $1,000 per month the advertiser have to pay you for 1 link placed on the main page of your website. Is that great income? Heck yeah! What if you have 4 customers? You’re looking of $2,000 easily, residual income too! There are many places on the internet that you can go to and ask them to appraise your website. This will give you a general idea of how much you should charge an advertiser to place a link on your website. Good luck to all of you. I hope this information really help.

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