{"id":155,"date":"2008-01-12T02:26:00","date_gmt":"2008-01-12T02:26:00","guid":{"rendered":"http:\/\/www.seofirmnow.com\/blog3\/index.php\/all-about-search-engine-optimization\/yahoo-testing-images-with-ppc-ads\/"},"modified":"2019-11-12T16:41:52","modified_gmt":"2019-11-13T00:41:52","slug":"yahoo-testing-images-with-ppc-ads","status":"publish","type":"post","link":"https:\/\/www.seofirst.com\/index.php\/yahoo\/yahoo-testing-images-with-ppc-ads\/","title":{"rendered":"Yahoo Testing Images with PPC Ads"},"content":{"rendered":"<p>On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to <a href=\"http:\/\/www.searchenginejournal.com\/yahoo-serving-images-in-sponsored-search-listings\/6226\/\">Search Engine Journal<\/a>, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this feature out to the entire network.<\/p>\n<p>At this point it is unclear whether or not this is part of the Yahoo Publisher program, which is still in beta or part of Panama, which is available to advertisers. Yahoo acquired an ad serving company called Blue Lithium in the Fall.<\/p>\n<p>Blue Lithium serves image-oriented graphical and Flash banner ads. As of the beginning of this year, Blue Lithium has been offline due to their integration with the Yahoo system, which leads one to speculate, whether the Yahoo image PPC ads are part of this integration?<\/p>\n<p>No matter, as perhaps Yahoo has learned from Widgetbucks, Chitika and a few others who have proven that having product images next to text ads generate clicks. And, clicks mean revenue for publishers and sales for advertisers and that\u2019s what this lucrative game is all about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to Search Engine Journal, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this feature out to the entire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-yahoo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. These images are being supplied by ImageAdvantage.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kevin Kantola\"\/>\n\t<meta name=\"google-site-verification\" content=\"2OLu8NI9rIHB2UFMSNkzfWkrq4teDUOC_z9srG7HgMI\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.seofirst.com\/index.php\/yahoo\/yahoo-testing-images-with-ppc-ads\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\n\t\t<!-- Google tag (gtag.js) -->\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-4576SPKYVQ\"><\/script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-4576SPKYVQ');\n<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"| SEO First","description":"On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. 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