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Google’s March 2024 update was significant, focusing on improving search result quality by targeting low-quality content and implementing stricter spam policies. Here’s a summary: Reduced Unhelpful Content: Google aimed to decrease irrelevant and unoriginal content in search results by up to 40%. This included deindexing websites deemed to have poor user experience or content created solely...Read More

  Here’s the breakdown of Google’s update to the Search Partner Network (SPN): Changes: Opt-out option removed: Previously, advertisers could opt out of showing their ads on the SPN entirely. This option is being removed. Increased control: Google is giving advertisers more control over where their ads appear within the SPN. This includes: Impression-level reporting: Advertisers using Performance...Read More

Microsoft has launched Copilot Pro, a paid version of its AI assistant Copilot that offers advanced features for developers and other professionals. To kick off its expansion into the paid AI assistant market, Microsoft has unveiled Copilot Pro, a premium iteration of its Copilot tool that caters to developers and other demanding users. Building upon...Read More

Dynamic Search Filters: This patent describes a system that automatically generates search filters based on the content of relevant webpages. Imagine searching for “best laptops for students.” Google might present filters like “budget,” “operating system,” or “screen size,” tailored to student needs. This personalizes the search experience and helps users refine their queries. SEO implication:...Read More

  Claude 2.1 is a large language model from Anthropic that offers a number of benefits, including:   Improved accuracy: Claude 2.1 has a 200,000-token context window, which means it can process up to 150,000 words of text at once. This allows it to better understand the context of a conversation and provide more accurate...Read More

Google has announced that it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This initial deprecation comes ahead of a broader phase-out for all Chrome users by Q3 2024. Third-party cookies are small text files that are placed on a user’s computer...Read More

In October 2023, Bing Webmaster Tools intends to discontinue the disavow links functionality and its corresponding API. This decision, which could affect SEO experts and Web professionals who rely on the disavow feature, is part of Bing’s initiative to streamline its services and enhance the overall user experience.   What Does the Disavow Links Feature...Read More

Just recently, Google introduced several new features to its AI-powered Search Generative Experience (SGE). The features are SGE while browsing, definition overlays in the SGE responses, color-coded with syntax highlighting, and other coding improvements within the SGE answers.   Here’s what Google had to say about the new features, “Today, we’re sharing a few more...Read More

Although Google is initiating a conversation about giving credit and complying with copyright while developing large language models (LLMs) for generative AI products, they seem to be primarily concerned with the robots.txt file.   However, some disagree with their approach, as they believe the robots.txt file is not the appropriate solution.   In a compelling...Read More