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Apart from getting your business name online or in the newspaper, press releases can boost your website’s search engine optimization (SEO) rankings. In addition, you can use a press release to create backlinks and drive more traffic to your website or online store.
With that being said, it is important that you write a good press release so that you can get the most out of it. Read on and learn the benefits of using press release as a marketing tool.
What is a Press Release?
A press release is a form of communication that allows you to announce or distribute newsworthy information about your company’s new product or service, or any other vital information.
How to Use Press Releases for Digital Marketing
If you have not incorporated press releases in your digital marketing strategy, it is important that you consider doing so. You can use press releases to increase engagement and drive potential customers to your website.
Having said that, below are ways you can use a press release for your digital marketing efforts:
- Develop a landing page for your press releases and track the conversions.
- Optimize the press release just as you would optimize a blog post. You can do this through keyword research and ensuring that your press release is optimized for specific keywords. In addition, using on-page SEO techniques can be beneficial.
- Utilize videos and images.
- Share, publish or distribute the press release on your social media platforms.
- You can use a press release distribution site to ensure that your newsworthy content gets to a wider audience (including Google News).
- Make use of links and anchor text in the news copy. Do not forget to ‘nofollow’ the backlinks if possible.
- Include contact details so that interested customers or journalists who may want to get more information about your product or service can find you without trouble.
- Above all, be sure to write a professional press release by adhering to basic journalistic standards.
Benefits of Press Release Marketing
You can use press releases to promote your product or service through online or offline media. With that in mind, below are the advantages of press release marketing:
- Increases referral traffic
Distributing a press release across the web and republishing it in several sites or places can increase the number of clicks to your website. As a result, your brand will get exposed to a new audience.
- Increases Google rankings for specific keywords
Optimizing your press release helps to ensure that it ranks for searches related to certain keywords. That way, you will be able to improve organic or search visibility.
- Increases reach
Utilizing press leases for your marketing strategy helps to ensure that you reach a large audience. Apart from the publicity, you also get to promote your brand, or expand your brand’s reputation.
In Conclusion
Press release marketing is a great way of disseminating critical and appropriate news about new product or service launches, business milestones, events, business collaborations, among other newsworthy announcements.
In addition, press releases are a strong SEO strategy. You can use them to drive traffic to your website, and to create backlinks for your online store or website.
To be successful in using press releases as a marketing strategy, your content has to be newsworthy, well-written and distributed through the appropriate channels.
In need of press release marketing? Please Contact Us at SEO First today!
