Social media advertising is a form of digital marketing that allows you to place your advertisements on various social network platforms. One major benefit of using social media for your advertising needs is the fact that it gives you access to a large local audience. As a result, it enables you to segment your prospects.

Types of Social Media Ads

Facebook Ads

Facebook has almost 3 billion active users in any given month, which makes it an excellent marketing platform for your business. Facebook enables you to optimize your ads for awareness, consideration and conversion. In addition, it helps you reach your business goals by making it possible for you to track your ads and the actions people are taking through the ads.

Ad Types

Apart from boosted and promoted posts, running campaigns through Facebook ads allows you to advertise through the news feed, suggested videos, in-stream videos, Facebook messenger, as well as on audience network. Other ad formats on Facebook include slideshow, canvas, video, carousel, and collection.

Instagram Ads

Instagram has a large mobile audience, which makes it a great advertising platform for most local businesses. By placing ads on instagram, you will be able to fulfill objectives related to brand awareness, traffic and reach, engagement, app installation, generating leads, video views, and conversion.

Ad Types

There are varieties of ad types on instagram that you can use for your different objectives. Depending on the goal you want to achieve, instagram give you access to instagram stories, single image ads, video ads, carousel ads, and slideshow ads.

Twitter Ads

Twitter’s ads enable you to reach your target audience based on the hashtags, keywords, interests and accounts they tend to follow. When you optimize your ads for awareness, conversion, tweets engagement, or lead generation, you can rest assured that you are going to reach the right people more so those who are willing to interact with your product or service.

In addition, Twitter runs retargeting ads based on social data matching, which will enable you to reach a specific audience on your email list, or those who have visited your website before.  What’s more, Twitter is able to target people based on events they attend, which means that you will be able to reach people who love attending specific local events.

Ad Types

You can run adverts in the form of plain text tweet, single image card, multi-image card, lead generation card, promoted video, website card, and a video app card.

YouTube Ads

The focus of YouTube ads platform is video. In collaboration with Google Ads, YouTube ads allow you to reach the large audience searching for specific videos or watching videos on the platform.

Ad Types

You can use YouTube ads in various forms including:

1. In stream ad, which is the video that shows up just before the main video.
2. Bumper ads, which are videos that run for about 6 seconds. These ads are perfect for short messages.
3. Discovery ads, which are ads that appear in YouTube search results, particularly on the homepage, or alongside ads that are related to your product or service.

Snapchat Ads

Snapchat allows you to highlight your brand, product, or service in a variety of ways.

Ad Types

Snapchat ads make use of targeted geofilters, which will enable you to get your brand, product or service to a unique audience. In addition, you can make use of sponsored lenses to raise awareness and engage with your audience in an interactive way.

Linkedin Ads

LinkedIn is a great platform to advertise on, particularly when you want to target professionals. It allows you to reach your target audience based on their industry, company name, job title, as well as years of experience. You can place ads on the home page, groups, search results pages, among other places.

Ad Types

LinkedIn ads include sponsored InMail, sponsored content, dynamic ads, text ads, video ads, as well as display ads.

Pinterest Ads

Pinterest is a platform with a large female audience. It is a great platform for advertisers in the wedding, food, DIY, travel, fashion, or cooking industries.

It enables you to capture the attention of your target audience using images.  By placing ads on Pinterest, you will be able to see the most clicked and most repinned pins within the last 30 days.

Ad Types

Pinterest ads consist of promoted pins, promoted video pins, one-tap pins, promoted app pins, and cinematic pins.

In Conclusion

Social media advertising is an effective strategy that can help you drive sales and leads to your business. Therefore, if you are yet to incorporate the above platforms in your marketing strategies, perhaps you need to consider putting some resources aside for social ads. And if you don’t want to jump into this yourself, let SEO First do this for you. Please Contact Us today!

Social Media Advertising plus other types of marketing can drive sales and community building for many businesses. In fact, there are some businesses that thrive by using this as their main form of advertising.

Check out some of the case studies from actual SEO First clients that we have helped over the years to achieve excellent results.