It can be quite challenging to design a website that stands out. If you want to make your venture successful more so in today’s digital world, it is important that you differentiate yourself from your competitors.
Top 10 Principles of Effective Web Design
- Purpose
If your website is appealing, but it lacks a clear vision and purpose, it will certainly not be effective. With that in mind, it is important that you make your website’s purpose clear by using an impressive web design.
That way, people visiting your website will have a clear vision in their minds. In essence, purpose is what will help you build a beneficial brand-client relationship.
- Communication
If you want people to spend more time on your website, it is important to ensure that the information is readily available. In other words, when designing your website, it is important that you create a web platform that will faciltiate your users.
You can enhance communication by making use of headlines, subheadings, bullets, or even writing briefs. In addition, using catchy phrases rather than long and boring paragraphs is critical.
- Images
You’ve come across the adage, “A picture is worth a thousand words.” With that in mind, choosing appropriate images for your website is imperative because it will help you attract your preferred audience.
In addition, utilizing engaging images will allow you to position your brand strongly. You can increase engagement by adding videos, infographics and graphs.
- Colors
Color has the ability to trigger emotional response, create balance and communicate information. Therefore, if you want to retain the attention and interest of your web visitors, it is important that you use contrasting colors that fit not only your background and text, but also your brand.
- Navigation
A website’s structure tends to be influenced by its navigation. If your visitors cannot comprehend how your website works, they might lose patience and leave your site.
Therefore, if you want to improve your navigation system and retain visitors, it is important to develop a system that will make it easy for your users to find the information they are looking for.
- “F” Pattern Design
When people visit a website, they scan text using the F pattern. According to eye tracking studies, people tend to see more of what is on the top and left of the screen. With that in mind, an effective web design is one that takes into consideration the reader’s natural visual behavior.
- Quality Content
Well-written and well-researched content will certainly enhance your marketing efforts. If you want to capture the interest of your website visitors, it is critical that you write persuasive, informative and engaging content.
- Mobile Friendly
Many people access the internet using their phones and tablets. With that in mind, your website needs to have a responsive layout. In other words, people should be able to access your website using their mobile devices.
- Readability
Typography plays a critical role on your website. The text on your website is a mouthpiece for what your business has to offer. Therefore, it should be legible. In addition, it is important that you avoid using more than 3 different types of fonts on your website.
- User Experience (UI)
If your website visitors have to wait for more than several seconds for a webpage to load, they will certainly lose interest. Therefore, it is important to ensure that your website’s load time is less than 3 seconds.
To improve user experience, each component of your website needs to be properly integrated.
In Conclusion
Taking into consideration the aforementioned principles will help you design a beautiful, responsive and user-friendly website. What’s more, the above principles will help you design a website that is growth oriented, thus enabling you increase reach and conversions. And if you don’t want to build a website yourself, let SEO First do it for you. Please Contact Us today!
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