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Category

AI

This category is about the advances of AI (artificial intelligence) which is making its mark on SEO and other industries.

01
Sep

How to Partner With AI to Fuel Your Human-Led SEO Strategy

September 1, 2025
You remember the old way, don’t you? The late nights spent hunched over a spreadsheet, cross-referencing keyword data from five different tools. The endless guessing game of “what does Google really want?” The tedious, soul-crushing grind of meta tag templating and content briefs that felt like they were written by a robot anyway. If you’re reading this,...
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01
Aug

AI Complements SEO but Won’t Replace It according to Google

August 1, 2025,
As a long-time SEO expert, I’ve witnessed countless shifts and evolutions in the digital landscape. From the early days of keyword stuffing to the rise of mobile-first indexing, one constant has remained: the internet, and specifically search, is always changing. Today, the buzzing topic is Artificial Intelligence (AI), and I understand why many business owners...
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01
Jul

Best Practices for SEO for AI and LLMs

July 1, 2025,
    The advent of Artificial Intelligence (AI) and Large Language Models (LLMs) has profoundly reshaped the landscape of search engine optimization (SEO). While traditional SEO principles remain foundational, optimizing content for AI and LLMs requires a nuanced approach that prioritizes contextual understanding, semantic relevance, and demonstrable expertise. This shift is not just about ranking...
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01
Jun

Google’s New Generative AI Certification Empowers All w/ Free Training

June 1, 2025,
In a significant move to democratize artificial intelligence knowledge and prepare the workforce for the rapidly evolving technological landscape, Google has announced the launch of its new Generative AI Certification, accompanied by comprehensive and free training resources. This initiative aims to equip a broad spectrum of professionals, particularly those in non-technical roles such as managers,...
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01
May

Google Quality Raters Thumbs Down on AI-Generated Content

May 1, 2025,
Hello viewer! Google’s mission has always been to “organize the world’s information and make it universally accessible and useful.” To achieve this, it must ensure that search results are: Relevant – Content should directly answer user queries. High-Quality – Information should be accurate, well-researched, and trustworthy. Original – Content should provide unique value rather than being duplicated or auto-generated...
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01
Apr

Gemini AI Answers Can Use Google Search History: The Future of Personalized AI is Here

April 1, 2025,
Imagine a world where your digital assistant doesn’t just answer your questions—it anticipates them. A world where your AI knows you so well that it can finish your sentences, recommend your next favorite book, or even remind you to water your plants before you’ve realized you’ve forgotten. Sounds like science fiction, right? Well, buckle up, because Google...
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01
Mar

9 Benefits of Using AI to Enhance SEO

March 1, 2025
Search Engine Optimization (SEO) is a complex and ever-evolving field. Staying ahead of the curve requires constant adaptation to algorithm updates, fluctuating search trends, and the ever-increasing volume of online content. In this dynamic landscape, Artificial Intelligence (AI) has emerged as a powerful tool, offering a multitude of benefits to SEO professionals and website owners...
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01
Jan

How will the introduction of AI to search engines impact SEO?

January 1, 2025, ,
  The advent of AI-powered search engines is set to revolutionize how users interact with the internet. AI technologies, such as natural language processing (NLP), machine learning (ML), and neural networks, are enabling search engines to understand and process information more like humans do. This evolution will have profound implications for SEO, requiring professionals to...
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01
Nov

AI-Powered Google Shopping Overhaul Unveiled

November 1, 2024,
  Google has recently introduced a significant overhaul to its Google Shopping platform, powered by artificial intelligence (AI). This transformation promises to revolutionize the way users shop online, offering a more personalized and efficient experience. By leveraging cutting-edge AI technology, Google aims to streamline the shopping process, making it easier for consumers to find exactly...
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01
Jun

How to Use Generative AI for SEO

June 1, 2024
Generative AI (artificial intelligence) is a powerful tool that can be used to enhance your SEO (Search Engine Optimization) strategy in a number of ways. Here are some key areas where generative AI can be applied: Content Creation: Ideation and Research: AI can analyze vast amounts of data to identify trending topics, relevant keywords, and...
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