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SEO

Offers information and details about search engine optimization plus news.

30
Jan

SEO Is Dead – Not

January 30, 2013
Sometimes SEO’s like myself get tired of hearing (for the past 10 years or so) that SEO is dead and that something else will take its place. Well, SEO is not dead, just evolving. Brad Miller at Search Engine Watch has a good take on how SEO is evolving by way of Search Marketing Integration....
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12
Oct

Acting As If the Search Engines Didn’t Exist Is a Mistake

October 12, 2012
Over the years I’ve heard various people say that you should treat your website as if the search engines didn’t exist. The theory behind this assertion is that you don’t want your website to become search engine dependent or that by some magic the search engines will treat your website more favorably in the results...
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02
May

Dashes or Underscores in URLs – Here Is the Scorecard

May 2, 2011
Okay, so no many things in the SEO world are so clear cut. The dashes (as in hyphens) or underscores in URLs question has been a long running one. But when it comes to clarity we turn to Matt Cutts of Google who says to use dashes. Now what is the reasoning behind this? According...
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06
May

Beat the Heat with a Twittering Tweet

May 6, 2009
As things heat up this Spring heading into Summer so its these tweeting season courtesy Twitter.com. As you know, Myspace and Facebook have their loyal following but there is something about Twitter with its 150 character limit and drive-by, drive-thru mentality that is quite an attraction to many. It’s so attractive in fact that Larry...
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10
May

Powerset Semantic Search of Interest to Microsoft

May 10, 2008
There is an article on CNET that speculates that Microsoft may be interested in acquiring Powerset, which is close to publicly rolling out its semantic search engine. The early reviews of the Powerset semantic search have been favorable. Instead of basing its search results on keyword as Google does, Powerset uses word relationships, concepts and...
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15
Jan

Optimizing a Web Page for Too Many Keyword Phrases

January 15, 2008
When a client comes to me complaining of low rankings, one of the first items I check is to see if their homepage or any other page is optimized for too many keyword phrases. The client may have tried to optimize the page themselves, had a friend do it, had an SEO do it that...
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10
Jan

How Not To Be Cheated in Link Trades

January 10, 2008
Every day I get a dozen or so email offers for reciprocal link trades, which mostly offer me the short end of the stick. These emails are quickly deleted. But, there generally are a couple during the week that will pass the test of being truly reciprocal. So, I’m letting you know what I look...
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07
Jan

SEO in 4 Simple Steps

January 7, 2008
SEO has always been composed of four simple steps, so simple that anyone can do it. Over the past 10 or so years, many SEO techniques have come and gone. Some white hat techniques have changed into gray or black hat over time because of the changes in direction of the search engine algorithms. But,...
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06
Jan

SEO Guarantees

January 6, 2008
Customers often ask their search engine optimization professionals for guarantees before signing up. This is understandable since the customer is spending a considerable amount of money in order to improve their rankings and bring more targeted traffic to their website. What customers who are new to SEO, don’t often understand, though is that SEO professionals...
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05
Oct

Buying Text Links

October 5, 2007
There is a lot of confusion about the practice of buying text links. Some of the major services have been Google-slapped to engaging such a practice dropping to oblivion in the rankings. But is buying all text links bad? No, but let me give a short lesson on bad vs. good text link buying. First,...
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