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SEO

Offers information and details about search engine optimization plus news.

10
Feb

Mamma Gets Hip with Keyword Bids

February 10, 2005
Mamma.com has finally decided to spruce herself up a bit, get a makeover and start offering the ability to bid on keywords for the classified ads. After flat sales with the flat rate offering Mamma has decided to offer both which is good for Mamma and not so good for advertisers. Mamma in the past...
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05
Feb

Internet is 3rd in Counterfeit Goods

February 5, 2005
According to FT.com, the Internet is the 3rd largest market for counterfeit goods behind China and Italy. Because of this trend, Google has lost its second court case in France as the Louis Vuitton group has won €100,000 for “counterfeit acts”. Because of Google’s practice of selling trademarks as keywords, they have caused quite a...
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01
Feb

Apple, Google and Al Jazeera Win Branding War

February 1, 2005
The search engine community has been reporting today about how Apple has replaced Google as the brand with the most global impact (according to brandchannel.com). The iPod and other products have propelled Apple into the top spot acing out Google, which has won the top dog honors since 2002. What I think is even more...
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30
Jan

AlmondNet Is No Joy

January 30, 2005
A company called AlmondNet, run by Micha and Roy Shkedi is unveiling a new advertising program that teams up with users ISP’s and a network of website partners to deliver relevant advertising. Now search engines and other companies have been using cookies to track users movements within a website for years. AlmondNet, however, wants to...
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29
Jan

Amazon’s New Tool is Virtually Amazing

January 29, 2005
Amazon has just unveiled its own search engine, which is aimed at businesses and intends to compete with the online Yellow Pages industry. One of the coolest features is something called “Block View”, which shows the surrounding streets and businesses at a given location. According to The Denver Post online magazine, “A unique new feature...
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28
Jan

Did You Hear, LookSmart is Still Here?

January 28, 2005
One of the former search engine leaders, LookSmart popped its head up to announce that its still here even when its year-end financial results are still sliding. LookSmart’s market share has been sliding for the last several years since they decided to convert all listings to paid listings whether those who were indexed wanted this...
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27
Jan

Sponsored Link from a Hole in the Ground

January 27, 2005
The Pew Internet and American Life Project has reported that 82-percent of Internet users don’t know the difference between a sponsored link and an organic listing in the search engines. These 82-percent do not know that “sponsor” means advertiser in search engine lingo and that sponsored links are paid advertisements that sandwich the unpaid, organic...
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26
Jan

Google and Yahoo! Video Search Unveiled

January 26, 2005
Google and Yahoo! have both rolled out their new video search capabilities. Google Video Search is in beta and Yahoo! Video Search is live as a tab on its front page but does carry the beta tag as well. So, immediately I had to run to Yahoo! and do a video search for “Andy Griffith”...
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25
Jan

MSN Beta Goes Live

January 25, 2005
MSN Beta has just become MSN Search going live and its not even Saturday night. Results from MSN Beta have been filtering over to MSN Search since January 16, 2005 and now it is official. The search engine wars heat up again as MSN Search is no longer dependent upon the Inktomi database for its...
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23
Jan

AOL Search – Extreme Makeover

January 23, 2005
This week, AOL Search is set to roll out and enhanced version of their search portal. The organic results say they are “Enhanced by Google” which means their results are the same as the Google results. One search engine news portal exclaims that AOL Search is aiming to compete head-to-head with Google, Yahoo! and MSN....
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