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SEO

Offers information and details about search engine optimization plus news.

26
Feb

Vertical Search Engines Flatline or Full Time? Comparison to TV

February 26, 2005
According to Jupiter Research, “Search will develop like TV and print publishing markets.” Jupiter draws a parallel between the development of search and the television industry which started out with the Big 3, NBC, CBS and ABC leading the market at first, only to see its market share splintered off by more specific television stations...
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25
Feb

AOL Search: New and Improved or Just New?

February 25, 2005
A few weeks ago, I reported about the “new & improved” AOL Search and how it is geared more for advertisers than for consumers. AOL Search has now rolled out its new product and the reception has received mixed results. According to an article on CNET, “AOL has added a clustering technology to AOL Search...
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24
Feb

Optimizing Pages for Both U.S. and UK

February 24, 2005
Suppose your website does business with both the U. S. and UK. How do you go about optimizing for both? This is a good question, considering there are language differences even if it is English versus English. For instance, “color” versus “colour”, “meter” versus “metre” and “elevator” versus “lift”. If you use both spellings on...
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23
Feb

Pay-Per-Call Girl Touts Local Search

February 23, 2005
Heather Lloyd-Martin, the Director of Search Strategies for webSourced, Inc., says pay-per-call combined with local search is a marketing avenue which is ready for prime time. Pay-per-call is something that will appeal to small-to-medium sized businesses, especially those local businesses who do not have a website. According to Dan Ballister, Vice President of Sales for...
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21
Feb

Who’s On First? Online Identity Theft

February 21, 2005
The Better Business Bureau has just reported that identity theft online is much less prevalent than identity theft offline, contradicting the fears and perceptions of many. In fact, 89-percent of the identity theft is committed offline with 50-percent being by someone who is close to the victim (family member, relative or friend). In 2004, 11.6-percent...
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19
Feb

New York Times About Face – Buys About.com

February 19, 2005
The New York Times has announced that it will buy information portal and content provider About.com for $410 million at about a 30-percent discount on what Primedia paid for this property in the year 2000. The New York Times Company, whose newspapers include the New York Times and the Boston Globe, stated that the move...
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18
Feb

Internet Explorer Says ‘No Phishing’ With New 7.0 Browser

February 18, 2005
Microsoft has announced that a new standalone Internet Explorer 7.0 browser (beta) will be available this summer, reversing their previous stance that no new upgrades to IE would roll out in advance of the long-awaited Longhorn operating system. According to an article on CNET, the decision was made because, “I think it’s a response to...
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15
Feb

Stinkin’ Linkin’ – Linking Goes Hollywood

February 15, 2005
Back in the old days, you didn’t do reciprocal linking because you didn’t realize that there was a benefit from this in the search engine rankings. Back in the old days, you linked to websites that you liked and thought your visitors would benefit from. Other Webmasters linked to your site for the same reason....
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14
Feb

SEO Software: It’s Fair to Beware

February 14, 2005
As the owner of an SEO firm, of course I am biased when it comes to standard, hands-on SEO versus SEO software. Disclaimer aside, there are a few areas to consider when deciding whether to go with traditional SEO or SEO software. First is motivation. Do you wish to purchase SEO software because you think...
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12
Feb

Viagra Spammers Go Soft Over Lawsuits

February 12, 2005
Technology giant Microsoft and drug company Pfizer have teamed up to sue the pants off international spam rings that send out millions of bogus emails for fake Viagra every day. Attorneys for Pfizer have said that the fake Viagra doesn’t work like the real thing and in some cases can be a real let down...
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