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By

Kevin Kantola
28
Jan

Did You Hear, LookSmart is Still Here?

January 28, 2005
One of the former search engine leaders, LookSmart popped its head up to announce that its still here even when its year-end financial results are still sliding. LookSmart’s market share has been sliding for the last several years since they decided to convert all listings to paid listings whether those who were indexed wanted this...
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27
Jan

Sponsored Link from a Hole in the Ground

January 27, 2005
The Pew Internet and American Life Project has reported that 82-percent of Internet users don’t know the difference between a sponsored link and an organic listing in the search engines. These 82-percent do not know that “sponsor” means advertiser in search engine lingo and that sponsored links are paid advertisements that sandwich the unpaid, organic...
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26
Jan

Google and Yahoo! Video Search Unveiled

January 26, 2005
Google and Yahoo! have both rolled out their new video search capabilities. Google Video Search is in beta and Yahoo! Video Search is live as a tab on its front page but does carry the beta tag as well. So, immediately I had to run to Yahoo! and do a video search for “Andy Griffith”...
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25
Jan

MSN Beta Goes Live

January 25, 2005
MSN Beta has just become MSN Search going live and its not even Saturday night. Results from MSN Beta have been filtering over to MSN Search since January 16, 2005 and now it is official. The search engine wars heat up again as MSN Search is no longer dependent upon the Inktomi database for its...
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24
Jan

Make the Google Sandbox Your Playground

January 24, 2005
Much as been said about the so-called “Google Sandbox” which penalizes newer websites by putting them in a sort of holding tank for several months until they can prove they are a legitimate business and not just some fly-by-night operation. This has caused great frustration for the legitimate businesses who have been penalized along with...
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23
Jan

AOL Search – Extreme Makeover

January 23, 2005
This week, AOL Search is set to roll out and enhanced version of their search portal. The organic results say they are “Enhanced by Google” which means their results are the same as the Google results. One search engine news portal exclaims that AOL Search is aiming to compete head-to-head with Google, Yahoo! and MSN....
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22
Jan

Right to Privacy But Not Anonymity

January 22, 2005
I just heard about a data mining company that stated that in the United States we have a right to privacy but not to anonymity. In other words, you can never just go off, get lost and be alone if this is what you’d like to do. Their business model is to collect as much...
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21
Jan

SEO and SEM Trends for 2004

January 21, 2005
SEMPO (Search Engine Marketing Professional Organization) recently released its “The State of Search Engine Marketing 2004” report, summarizing trends in the SEO industry for last year. According to the survey, online advertisers spent over $4 billion for search engine marketing in 2004. Of this amount, $3.3 billion was spent on Paid Placement ads such as...
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20
Jan

Yahoo!’s Profits Increased 62-Percent This Quarter

January 20, 2005
During the fourth quarter, Yahoo!’s profits increased 62-percent over the fourth quarter of 2003. This is just another piece of evidence that the search engine wars are heating up. Yahoo! attributes its success to the introduction of more products and the relevancy of its search results. Google doesn’t seem worried, though, as Larry and Sergey...
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19
Jan

Google Nofollow No Spam Do Not Pass Go

January 19, 2005
Google has just introduced a new hyperlink tag (“nofollow”) to thwart Blog spammers. Blog spammers will typically leave some sort of advertising message in the Comments area of the Blog along with a link to their website. According to Google, the nofollow tag will look like this: Visit my href=”http://www.example.com/” rel=”nofollow”>discount pharmaceuticals site. MSN and...
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