In Mobile Searches Direct Answers Up and Featured Snippets Down

In Google mobile searches featured snippets have decreased while direct answers have increased, a trend that may be on the rise for some time to come.

Search Engine Journal says, “This represents an increase of 1.4% more direct answers compared to last month. That’s one of the greatest month-over-month increases of all search features that appear at the top of the page.

“The data in this report is notable because it demonstrates Google is ramping up its efforts to deliver more immediate answers to queries.”

The upside is that this mobile-friendly feature will help those with mobile devices find the information they are looking for more quickly and effortlessly.

The downside is that many publishers’ websites may be circumvented as users will no longer have a reason to search webpages for information if they are given the correct info directly from Google.

 

Citations

https://www.searchenginejournal.com/googles-direct-answers-now-shown-10-serps-report/249795/

https://www.rankranger.com/mobile-serp-features