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SEO

Offers information and details about search engine optimization plus news.

10
May

Powerset Semantic Search of Interest to Microsoft

May 10, 2008
There is an article on CNET that speculates that Microsoft may be interested in acquiring Powerset, which is close to publicly rolling out its semantic search engine. The early reviews of the Powerset semantic search have been favorable. Instead of basing its search results on keyword as Google does, Powerset uses word relationships, concepts and...
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15
Jan

Optimizing a Web Page for Too Many Keyword Phrases

January 15, 2008
When a client comes to me complaining of low rankings, one of the first items I check is to see if their homepage or any other page is optimized for too many keyword phrases. The client may have tried to optimize the page themselves, had a friend do it, had an SEO do it that...
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10
Jan

How Not To Be Cheated in Link Trades

January 10, 2008
Every day I get a dozen or so email offers for reciprocal link trades, which mostly offer me the short end of the stick. These emails are quickly deleted. But, there generally are a couple during the week that will pass the test of being truly reciprocal. So, I’m letting you know what I look...
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07
Jan

SEO in 4 Simple Steps

January 7, 2008
SEO has always been composed of four simple steps, so simple that anyone can do it. Over the past 10 or so years, many SEO techniques have come and gone. Some white hat techniques have changed into gray or black hat over time because of the changes in direction of the search engine algorithms. But,...
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06
Jan

SEO Guarantees

January 6, 2008
Customers often ask their search engine optimization professionals for guarantees before signing up. This is understandable since the customer is spending a considerable amount of money in order to improve their rankings and bring more targeted traffic to their website. What customers who are new to SEO, don’t often understand, though is that SEO professionals...
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05
Oct

Buying Text Links

October 5, 2007
There is a lot of confusion about the practice of buying text links. Some of the major services have been Google-slapped to engaging such a practice dropping to oblivion in the rankings. But is buying all text links bad? No, but let me give a short lesson on bad vs. good text link buying. First,...
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11
Feb

Benefits of Blogs

February 11, 2007
Many people new to blogging wonder just what the benefits are and how this helps SEO. I’m going to give you my short list of benefits. Fresh content – the search engines like fresh content. Why? Because fresh content is a signal that you actively maintain your website, you try to engage visitors and basically...
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01
Apr

Search Engines Enjoying April Fool’s Day

April 1, 2006
Ask.com has decided to roll out RhymeRank saying this new technology will help out rappers and poets and lead Ask into head-to-head competition with the major search engines. According to Ask, “Aspiring rappers and poets are a huge, untapped market,” said lead engineer Keith Hogan. “Someone will win a Grammy one day using this product....
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18
Feb

Search Engine T-shirt Competition Heating Up

February 18, 2006
On the lighter side of things, Search Engine Journal is holding a t-shirt competition with many humorous entries. So far, many of the t-shirt ideas revolve around Google and PageRank as can be expected, but some wander off into other areas as well. You can also check out my entries, number 56 on the list....
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27
Jan

The Great Firewall of China According to Sergey Brin

January 27, 2006
In order to be a part of the Chinese search market, Google will need to censor certain results from the eyes of the searchers. This is according to Google co-founder, Sergey Brin. At the World Economic Forum in DAVOS, Switzerland, Brin said that Google has had a change of heart and will now censor some...
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