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Offers information and details about search engine optimization plus news.

27
Jan

The Great Firewall of China According to Sergey Brin

January 27, 2006
In order to be a part of the Chinese search market, Google will need to censor certain results from the eyes of the searchers. This is according to Google co-founder, Sergey Brin. At the World Economic Forum in DAVOS, Switzerland, Brin said that Google has had a change of heart and will now censor some...
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29
Dec

New SEO Contest A Brewin’

December 29, 2005
Well, I don’t usually report on this sort of thing, but there has just been announced a new SEO contest in the works similar to the “nigritude ultramarine” contest a few years back. The new keyword phrase will be announced on January 15, 2005 at noon, PST. This new SEO contest targets Google and the...
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25
Dec

Happy Holidays & Happy SEO and Internet Marketing for the New Year

December 25, 2005
Merry Christmas, Happy Holidays, Happy Hanukkah and a most Merry Kwanza! I hope it has been a good year for everyone from an SEO and Internet marketing perspective. My wishes are that for 2006 we all find the prosperity we are all looking for online and continue to build upon what we’ve learned in 2005....
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15
Dec

Sponsored Links Debate In Full Force

December 15, 2005
There is a debate raging right now about whether or not publishers should or should not have sponsored links on their websites. Jeremy Zawodny of Yahoo gives sponsored links the thumbs up and Matt Cutts of Google gives them the thumbs down. Many publishers feel that they have the right to monetize their own websites...
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25
Nov

Google, Yahoo / Overture and Miva PPC for Publishers

November 25, 2005
Most people who have businesses on the Internet know about Google and Yahoo / Overture PPC programs. These are considered first tier advertising programs for those who need to receive targeted traffic to their website. Google and Yahoo / Overture also have publisher programs so that web publishers can place ads on their websites and...
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13
Nov

Search Engine Algorithms Keep Evolving – Spam Mass

November 13, 2005
First there was PageRank, then TrustRank and now there is Spam Mass. Because today’s algorithms rely more upon off-page factors such as back linking, spammers have taken advantage of this by putting up tens, hundreds and even thousands of spam site all aimed at delivering links back to a host site, improving its PageRank and...
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07
Nov

Is Reciprocal Linking Dead? Not Yet

November 7, 2005
With the latest Google and Yahoo updates I’ve heard many people say they think reciprocal linking is dead and it’s a waste of time to trade links now. I’ve even heard that it may be unsafe to trade links. I think differently. Reciprocal linking may now have been devalued somewhat but that does not mean...
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07
Sep

CNN Uses Google Maps For Hurricane Katrina Coverage

September 7, 2005
Millions of people outside the United States Gulf Coast have been glued to their television sets watching the Hurricane Katrina coverage. Millions also have turned to CNN as their source for coverage. What has been striking besides the immense devastation and rescue efforts is that CNN, at times, uses Google Maps to show satellite views...
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16
Jul

Setback for Wayback, Caught in the Legal Machine

July 16, 2005
The Wayback Machine is a fun little tool to go back in time and see what old, archived web pages looked like at one time. If you would like to see some of your old web pages or those of a competitors or for a website you’re about to buy, you can check it out...
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08
Jul

Plagiarism Tool Weeds Out Copyright Violators

July 8, 2005
There’s a nifty little tool from Copyscape that will help you find other websites that have taken your copy without asking. This copyright tool uses the Google API to query Google to find other websites that have the same text as the URL you input into the search box. By using this copyright tool, you...
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