Mar 062013
 

Okay, so printed dictionaries and encyclopedia are almost ancient with the advent of the Internet. When is the last time you’ve used either? The same goes for the phone book.

Search engines, Wikipedia and different spell check software have replaced a lot of print. But what about search engines being better than the FDA in researching side effects of common drugs? Well search is now excelling in this area as well.

According to CNET, “So it may come as no surprise that scientists at Stanford, Columbia, and Microsoft have used Internet search data to uncover prescription drug side effects faster than the FDA’s current gold standard, the Adverse Event Reporting System. After all, the data miners had the activity of some 6 million Internet users at their disposal, whereas the FDA relies on physicians to notice and report problems.”

So, I may be preaching to the choir here, but search engines have become such a part of our daily lives that sometimes it’s time to take stock and take notice. Yes, there are constant algorithm changes that SEO’s like myself and online business owners and entrepreneurs have to be mindful of, but search keeps improving and continues to help people get the info they need faster. Look for search in the health / medical sector continue to grow at a rapid pace.

 

References

http://www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/Surveillance/AdverseDrugEffects/default.htm

http://news.cnet.com/8301-11386_3-57572948-76/search-results-beat-fda-in-finding-drug-combo-side-effects/

 

 
m4s0n501

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