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March 1, 2024

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Mar

Search Partner Network Update from Google

March 1, 2024Kevin KantolaGoogle

Here’s the breakdown of Google’s update to the Search Partner Network (SPN): Changes: Opt-out option removed: Previously, advertisers could opt out of showing their ads on the SPN entirely. This option is being removed. Increased control: Google is giving advertisers more control over where their ads appear within the SPN. This includes: Impression-level reporting: Advertisers using Performance...

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