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By

Kevin Kantola
17
Jan

Google Search Console Improvements

January 17, 2021
Google has recently announced that they have made a few interesting updates to the Google Search Console (GSC). With this recent update, people can get more focused insights about existing issues with their pages so that they can solve them quickly to solve indexing issues. What Changes to GSC Have Been Made? Google said that...
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18
Dec

Covid Surge: Citizens & Businesses in the OC Trying to Survive

December 18, 2020
It’s a very scary time in Orange County, CA and all of Southern California as Covid-19 hospitalizations have surged so greatly that local ICU’s have hit maximum capacity. According to CBS News: “Orange County continued its streak of daily records for COVID-19 hospitalizations on Thursday with 1,519 patients, including 343 in ICU beds. The county’s...
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16
Nov

Leggo Of My GMB!

November 16, 2020
Back in the day, people used to say “leggo my eggo!” Nowadays, on the Internet, this has evolved to “leggo my GMB!” According to Google, hijacking of Google My Business (GMB) listings are on the rise, so website owners have to stay vigilant that this has not happened to them. According to Search Engine Land,...
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21
Oct

Yelp Introduces Racist Alert

October 21, 2020
When I read the news of this, I had to do a double-take (and a spit take). Yelp is really introducing a “Racist Alert” for businesses. This kind of flagging of businesses accused of racism by consumers can be problematic. Here’s how the process works according to Search Engine Land: “Yelp said it will place...
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05
Sep

Orange County CA Public Service Message

September 5, 2020
I don’t do many public service messages in this blog but I think this Labor Day weekend of 2020 calls for one. This is because there are a couple of extreme conditions in play including Covid-19 and extreme heat conditions. For much of Orange County, California the heat starting today is expected to get over...
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07
Aug

Confusing Message About Meta Tags from Google

August 7, 2020
I’ve long believed that the meta description tag on websites have not been used as a ranking factor in Google. In fact, over the years I’ve conducted tests on this and found it to be true for my own websites. However, now Google’s Martin Splitt has tweeted out a confusing message the contradicts this line...
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11
Jul

Google Image Search Update Benefits Website Owners

July 11, 2020
Google Images recently received an update which gives more context to the images that one is searching. This kind of info benefits website owners who optimize the images on the site and will drive more traffic to the website. According to Google: “Starting this week, a new feature makes it easy to find quick facts...
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16
Jun

Rankings Can Fluctuate for a Year for New Websites

June 16, 2020
According to Google’s John Mueller, the rankings for new website could fluctuate wildly for the first year. This is because new sites are being compared to older, established sites on the Internet and ranked in relation to them. According to Mueller: “I think if your website is just, let’s say, a couple of months old,...
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08
May

Coronavirus and Orange County Businesses

May 8, 2020
  Just like many other locations around the world, Orange County businesses have taken a big hit with Covid-19. But, there is hope now since there is a plan afoot for a measured re-opening of some businesses. In a county with over 3 million people, as of this writing, there have only been 66 deaths,...
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11
Apr

Google Finally Gives Thumbs Up to SEO – WooHoo!

April 11, 2020
  Well slap me silly and call me Sally. After 20+ years of Google wishing SEO’s would just go away, during this pandemic, the search giant has caught a fever-stoked delirium and changed its tune. Earlier this week, on their Webmaster Central Blog, Google posted an article titled, “Showcasing the value of SEO.” WTF, people...
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