Google has once again focused on mobile with the development of its AMP Stories product. On a desktop computer it’s common for users to engage with text, reading longer articles and stories. On mobile devices users will read longer text but with less engagement.
So, Google has developed AMP Stories for mobile so that users can engage with photos, graphics and video.
According to Google, “Some stories are best told with text while others are best expressed through images and videos. On mobile devices, users browse lots of articles, but engage with few in-depth. Images, videos and graphics help publishers to get their readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information.”
With AMP Stories, Google has focused on taking the headache out of the technical details so that creators can focus on storytelling.
In developing AMP Stories, the Mountain View company enlisted the help of large and credible publishers such as The Washington Post, CNN, Mashable, Conde Nast, Vox Media, Meredith, Mic, and Hearst.
According to Search Engine Land, Google has thought about monetization from the beginning and wants to roll out non-intrusive advertising products such as interstitial display ads, video pre-roll and sponsored content.
Citations
https://developers.googleblog.com/2018/02/amp-stories-bringing-visual.html
https://searchengineland.com/google-gets-mobile-story-craze-new-amp-stories-format-291884
