Google has just made an announcement that it says will affect around 10-percent of “people’s daily information needs.”
According to the number 1 search giant, surfers sometimes are looking for more in-depth information on the results pages. And this is just what Google is now going to give them.
Mixed into the SERP’s with Google News and Youtube videos will now be a section featuring in-depth articles about certain subjects.
According to Google’s Pandu Nayak, “I’m happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you’ll find in the new feature. In addition to well-known publishers, you’ll also find some great articles from lesser-known publications and blogs.”
Sources
https://support.google.com/webmasters/answer/3280182
http://insidesearch.blogspot.com/2013/08/discover-great-in-depth-articles-on.html
