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March 2, 2005

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Mar

Yahoo! GoTo Re-brand Overture – Again

March 2, 2005Kevin KantolaYahoo

Yahoo! which owns Overture has announced that it intends to re-brand its PPC search engine with the name “Yahoo! Search Marketing Solutions”. According to Yahoo! this move “will bring together its sponsored search offerings and Yahoo!’s listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient...

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