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By

Kevin Kantola
16
Jan

Google Click-to-Call for Mobile Phones

January 16, 2010
Google ain’t no fool, to put it mildly. Where there is advertising money to be made, they’ll find it. And, the mobile phone market is a wide open space right now. This is why Google Click-to-Call service is now being employed across the Adwords network for mobile devices. A person in a certain location can...
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24
Sep

Will Yahoo Y!OU Be Enough to Entice You

September 24, 2009
On September 28, 2009, Y!OU And Yahoo will be officially unveiled to the public. The theme of the new worldwide marketing campaign is to put you, the web surfer in the middle of Yahoo’s new offering. Simplification and personal relevance are the keywords that Yahoo is using to describe its new offering. More relevant search,...
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14
Aug

Bing Rising in Search and Shopping

August 14, 2009
Since Microsoft’s revamped MSN search, now named Bing, was launched in June 2009, the search engine has slowly gained market share in search and shopping. For several years now, MSN search has hung around the 5-percent market share point, with Yahoo over 20-percent and Google between 60 – 70 percent. After the two month honeymoon...
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06
May

Beat the Heat with a Twittering Tweet

May 6, 2009
As things heat up this Spring heading into Summer so its these tweeting season courtesy Twitter.com. As you know, Myspace and Facebook have their loyal following but there is something about Twitter with its 150 character limit and drive-by, drive-thru mentality that is quite an attraction to many. It’s so attractive in fact that Larry...
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10
May

Powerset Semantic Search of Interest to Microsoft

May 10, 2008
There is an article on CNET that speculates that Microsoft may be interested in acquiring Powerset, which is close to publicly rolling out its semantic search engine. The early reviews of the Powerset semantic search have been favorable. Instead of basing its search results on keyword as Google does, Powerset uses word relationships, concepts and...
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11
Mar

Google Has New Search Within a Search

March 11, 2008
Every Spring I dream about a nice, exotic vacation somewhere so I was doing a search for “Amazon Peacock Bass Fishing” to check out a nice little trip to Brazil. When doing a search for just “Amazon” I noticed that Google now has a search box embedded with the results for Amazon.com in which a...
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15
Jan

Optimizing a Web Page for Too Many Keyword Phrases

January 15, 2008
When a client comes to me complaining of low rankings, one of the first items I check is to see if their homepage or any other page is optimized for too many keyword phrases. The client may have tried to optimize the page themselves, had a friend do it, had an SEO do it that...
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12
Jan

Yahoo Testing Images with PPC Ads

January 12, 2008
On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to Search Engine Journal, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this feature out to the entire...
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10
Jan

How Not To Be Cheated in Link Trades

January 10, 2008
Every day I get a dozen or so email offers for reciprocal link trades, which mostly offer me the short end of the stick. These emails are quickly deleted. But, there generally are a couple during the week that will pass the test of being truly reciprocal. So, I’m letting you know what I look...
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07
Jan

SEO in 4 Simple Steps

January 7, 2008
SEO has always been composed of four simple steps, so simple that anyone can do it. Over the past 10 or so years, many SEO techniques have come and gone. Some white hat techniques have changed into gray or black hat over time because of the changes in direction of the search engine algorithms. But,...
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