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By

Kevin Kantola
02
Mar

Yahoo! GoTo Re-brand Overture – Again

March 2, 2005
Yahoo! which owns Overture has announced that it intends to re-brand its PPC search engine with the name “Yahoo! Search Marketing Solutions”. According to Yahoo! this move “will bring together its sponsored search offerings and Yahoo!’s listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient...
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01
Mar

Top-Pile.com SEO Goes Belly Up, Paddy Gives Low Down

March 1, 2005
According to a thread in the WebmasterWorld.com forum, a search engine optimization company called Top-pile.com has gone down after 6 years in business on the Internet. The CEO, Paddy Bolger, left a lengthy and honest message outlining the reasons for his SEM’s untimely departure, which included being dumped in the rankings by the search engines,...
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28
Feb

IBM Develops Search for Business and Government

February 28, 2005
According to IBM, businesses and governments are desperately in need of search solutions that are limited to internal documents and media which accumulate in a vastly unstructured manner. IBM states, “The high-value information in these vast collections of data is, unfortunately, buried in lots of noise. Searching for what you want in unstructured sources is...
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27
Feb

New Search Engines and Directories Worth Mentioning

February 27, 2005
When you’re trying to get your website traffic on the Internet via link-building campaign, it is important to get your site listed with various search engines and directories. The major search engines and directories like Google and DMOZ are a must, but smaller search engines and directories are also important. In order to save time...
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26
Feb

Vertical Search Engines Flatline or Full Time? Comparison to TV

February 26, 2005
According to Jupiter Research, “Search will develop like TV and print publishing markets.” Jupiter draws a parallel between the development of search and the television industry which started out with the Big 3, NBC, CBS and ABC leading the market at first, only to see its market share splintered off by more specific television stations...
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25
Feb

AOL Search: New and Improved or Just New?

February 25, 2005
A few weeks ago, I reported about the “new & improved” AOL Search and how it is geared more for advertisers than for consumers. AOL Search has now rolled out its new product and the reception has received mixed results. According to an article on CNET, “AOL has added a clustering technology to AOL Search...
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24
Feb

Optimizing Pages for Both U.S. and UK

February 24, 2005
Suppose your website does business with both the U. S. and UK. How do you go about optimizing for both? This is a good question, considering there are language differences even if it is English versus English. For instance, “color” versus “colour”, “meter” versus “metre” and “elevator” versus “lift”. If you use both spellings on...
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23
Feb

Pay-Per-Call Girl Touts Local Search

February 23, 2005
Heather Lloyd-Martin, the Director of Search Strategies for webSourced, Inc., says pay-per-call combined with local search is a marketing avenue which is ready for prime time. Pay-per-call is something that will appeal to small-to-medium sized businesses, especially those local businesses who do not have a website. According to Dan Ballister, Vice President of Sales for...
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22
Feb

Google Books War Cry From French Librarian

February 22, 2005
Remember the “Freedom Fries” controversy a couple years back when the U. S. first went to war with Iraq and the French protested this decision? Well, once again another Anglo-French conflict has arisen and this time over books. Jean-Noel Jeanneney, who heads France’s national library is beating the war drum over Google’s plans to put...
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21
Feb

Who’s On First? Online Identity Theft

February 21, 2005
The Better Business Bureau has just reported that identity theft online is much less prevalent than identity theft offline, contradicting the fears and perceptions of many. In fact, 89-percent of the identity theft is committed offline with 50-percent being by someone who is close to the victim (family member, relative or friend). In 2004, 11.6-percent...
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