What is the main requirement to compete in SEO? Some of you may say content is king. Others may give preference to inbound links, and others may emphasize a healthy website. SEO professionals know that successful businesses have the right mixture of all of the high-level fundamentals to lead organic results.
In the past few years, SEO experts have started putting more emphasis on three important elements: Expertise, Authority, and Relevance (EAR). This is a little different from E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness. Websites that focus on all these EAR aspects receive high value on search engine results. Websites are likely to attract more traffic over time which leads to enhanced returns on the investment. If you are looking for more details on how these elements must be incorporated into your holistic SEO strategy, keep reading.
Authority
Authority defines the importance or weight assigned to a page relative to the specific search query. The latest search engine algorithms make use of several factors to evaluate webpage authority. Generally, Google likes those webpages that are going to satisfy user queries to be the ones with the most accurate, relevant, and reliable information.
Authority is the first problem that websites need to solve while establishing their credibility. The idea is to add some great value content to your website that can assist users with their search queries.
Relevance
If you are selling home décor products, no matter how many links you receive, you will never get ranked for queries related to automobiles. This defines the relevance factor, and it impacts your business. When you add content to your page, it is important to be careful about how valuable it is for your niche.
Moreover, when link-building, the selection of anchor text must be made carefully so that it doesn’t distract your audience. Therefore, we can say that links play a major role in defining the relevance as well as the authority of a webpage. Businesses need to be careful with both internal and external linking on their web pages while ensuring that users receive the most relevant information. Moreover, it is important to put the most relevant content on the page with a useful set of keywords to stay on the top of the search engine results.
Experience
The third evaluation parameter for Google is experience. If you want to receive organic traffic on your website, it is important to work on search experience optimization. There are three important things that you need to focus upon to enhance user experience:
- The searcher should land on the page where they see the most accurate content for their query.
- The content must be good enough to answer the user’s query while providing relevant sources for further support.
- The page should load quickly while providing the essential details to the user.
When you are able to put all these EAR elements together, it will be easier to gain more organic traffic to your page. A higher ranking on Google search engine results can automatically build your brand credibility and gather more visitors.
Citation
https://www.searchenginejournal.com/seo-guide/pillars-of-seo/#close
