Google has recently announced two important features to ease the search experience for US-based and English languages searchers. The main idea is to help searchers evaluate necessary information within the search engine while verifying claims as well as sources included in those listings. The first feature is relevant to top stories, and it displays a highly cited label on the search results. However, the second feature involves the “about this result” option that can enhance analysis for rapidly searched topics. If you are interested to know in detail about these labels, it is good to spare some time to go through the article below.
Highly cited label:
As per the new feature being launched by Google in the coming days, you will find a highly cited label on the top stories available in mobile search engine results. This trust label will help searchers identify the most cited stories by other news organizations.
Google had announced this kind of improvement in 2019 with a goal of supporting the concept of original reporting. It is expected that this label will provide enhanced confidence to the searchers that are looking for a specific story online. When the story is cited by multiple platforms, it will help people to rely on the details. A spokesperson from Google recently stated that this feature is mainly developed to speed up the efforts towards fact check explorer.
“About this result” for consistently evolving topics:
Google has also planned to use the “About this result” feature to help searchers get relevant details about potential issues, breaking news stories, and most influential topics. Google algorithms may provide a notice that the available search results for a specific query may be consistently changing since the topic is evolving fast. When you initiate a search for any such topic, Google will show a notice stating that the results are changing quickly.
Along with this label, Google will also show information on how to check the result source and will also ask searchers if they may like to return to this news later to have fresh updates. This feature may help searchers to check the credibility of information while ensuring that details are coming from a trusted source.
Both these features and labels are likely to affect how a website will be displayed on the search engine results. A story that will receive a highly cited label will automatically receive a higher click-through rate. Therefore, if you are running a news agency or are a journalist who keeps on posting relevant news articles online, these features matter a lot for your online reputation.
If you are covering breaking news on a certain influential topic, maybe you will receive less traffic because Google will tell people to come later to check the details. Therefore, these new features will directly affect the traffic to your website. It is better to follow trusted tips and tricks to maintain the credibility of your online platform among all these changes introduced by Google.
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