Google started rolling out the first core update of the decade on January 13, 2020. It’s called the January 2020 Core Update according to Google.
Google went onto say that they core update is now live and is rolling out to various data centers.
According to Search Engine Land, “Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.”
What do you do if your website is negatively impacted? Google offered this advice on August 01, 2019 and it is still relevant:
- Focus on content
- Get to know the quality rater guidelines & E-A-T
Read the full blog post here: https://webmasters.googleblog.com/2019/08/core-updates.html
Citations
https://twitter.com/searchliaison/status/1216752087515586560
https://searchengineland.com/google-january-2020-core-update-begins-rolling-out-327501
