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By

Kevin Kantola
25
Nov

How to Avoid Screwing Up SEO During Website Migration

November 25, 2017,
    Website migration can be one of the most nerve-wracking experiences for a business owner, web developer and SEO. Some of the typical problems that can occur and all parties would like to avoid include traffic loss, ranking loss and of course loss of sales. Before the migration takes place the business owner needs...
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15
Oct

Voice Search and SEO – What You Need to Know

October 15, 2017
Search assistants such as Siri, Cortana and Alexa have become increasingly familiar. In fact, 2 years ago, Siri was handling over 1 billion search requests per week. For some, these AI’s have become important, and yes, even personal parts of our lives. As of October 2015, 40-percent of mobile users have tried voice search. That...
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13
Sep

Links Are Still the Link to Higher Rankings

September 13, 2017,
In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords meta tags than they did...
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22
Aug

Google Organic Quality Score and Search Quality Evaluator Guidelines

August 22, 2017
On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives a quality score to organic...
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26
Jul

Do SEO ASAP in a Project

July 26, 2017
Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, not decorate it Keyword research...
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28
Jun

Google Rolls Out More Robust Test My Site Tool

June 28, 2017
Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you may be losing due to...
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16
May

Bing, Bang, Boom! Discover Hiking Trails Near You

May 16, 2017
The team at search engine Bing has decided that, since summer is approaching, now would be a good time to show outdoor activities such as hiking trails and camping spots at the top of the search results. I conducted a search for “hiking trails near me” in Bing and the results are in the image...
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19
Apr

Fake News Still a Problem for Search Engines and Social Media

April 19, 2017,
I have to admit, first off, that I fell for this fake news story when it broke a couple of days ago. My bad! You may have read it (and believed it), too. It basically goes like this: A married couple in Mississippi go to a fertility clinic since they are having trouble conceiving children....
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15
Apr

Google Image Style Ideas Can Make You Fashionably Late

April 15, 2017
It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  Fashionistas will find this a...
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25
Mar

Locator Pages Versus Location Pages

March 25, 2017,
On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, dear reader will find some...
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