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By

Kevin Kantola
On August 01, 2018 Google rolled out what is being referred to in the SEO community as the “Medic Update.” This update primarily impacts YMYL (Your Money or Your Life) websites with a keen focus on health and medical sites. According to Google, they are not going after and de-ranking spammy sites. Rather they have...
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  Over at Search Engine Journal, VIP Contributor Pratik Dholakiya has written an interesting article titled, “4 Very Popular SEO Beliefs That Make No Sense At All”. The article talks about myths surrounding how Google’s algorithm works, guest blogging, social signals and links. In fact, here are the titles to each section: SEO Belief 1:...
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Yelp announced on November 06, 2017 that businesses should not work with reputation management or review solicitation companies. Yelp had stated, “We’ve been vocal about Yelp’s policy against asking for or soliciting reviews: don’t do it. Long story short, soliciting reviews leads to biased content, and Yelp’s priority is to encourage quality content that best...
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Google My Business has decided that agencies and platform partners can now join the party. This is great news for agencies managing multiple clients. Each client can be added to a single dashboard and managed from this location. The key benefits for agencies according to Google include: Single Organization Accounts on Google My Business to...
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In Google mobile searches featured snippets have decreased while direct answers have increased, a trend that may be on the rise for some time to come. Search Engine Journal says, “This represents an increase of 1.4% more direct answers compared to last month. That’s one of the greatest month-over-month increases of all search features that...
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If you haven’t seen it yet, Google My Business is upgrading their dashboard and had begun the roll out in November 2017. More people are reporting getting the updated dashboard recently, however. Here are the new features of the new GMB Dashboard according to Search Engine Land: Users will no longer need to switch between...
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Google has once again focused on mobile with the development of its AMP Stories product. On a desktop computer it’s common for users to engage with text, reading longer articles and stories. On mobile devices users will read longer text but with less engagement. So, Google has developed AMP Stories for mobile so that users...
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  Nicknamed the “Maccabees Update” by SEO pioneer Barry Schwartz (some were calling this “Fred”) Google made an update to their core algorithm around the December 12 -13, 2017 time-frame. This is not one of the official Google Updates that has made it to the Moz List but rather a minor update according to Google...
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  Google has now expanded the search snippets to 320 characters according to Google’s Danny Sullivan. But, the word on the street is to NOT expand the standard 160 meta description tag to 320 characters. You hear that All In One SEO Pack and Yoast plug-ins? The expansion to 320 characters pulls from both the...
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    Website migration can be one of the most nerve-wracking experiences for a business owner, web developer and SEO. Some of the typical problems that can occur and all parties would like to avoid include traffic loss, ranking loss and of course loss of sales. Before the migration takes place the business owner needs...
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