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By

Kevin Kantola
10
Feb

Holy Toledo Nofollow Links Have Value

February 10, 2014
Rob Toledo, Head of Outreach at the Moz Blog wrote an excellent article recently about the value of nofollow links. And the value, according to Mr. Toledo, is not in the building of a balanced linking profile as one would assume. According to Mr. Toledo, “Eliminating a site from a prospect list just because it...
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13
Jan

Google Flight Search Expanding

January 13, 2014
If one of your favorite travel comparison sites is Kayak.com then you’re not alone. However, Kayak and the other large travel comparisons websites had better take notice that Google Flights is expanding. In March 2014, Google Flights will be adding Ryanair to its list. Ryanair is a European budget airline which offers larger discounts that...
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19
Dec

Google SEO Predictions for 2014

December 19, 2013
As 2013 comes to a close, it’s time to review the past and take a peek into the future. A quick year in review will show that Google made several Panda updates, a Penguin update, a Phantom update and finally the grande Hummingbird update. After these, Google would challenge marketers with the “not provided” update...
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18
Nov

Google Raters Have Higher Standards for Your Money or Your Life Pages

November 18, 2013
A Google document, Search Quality Raters 4.2 has just been leaked in a private SEO community. The 137-page document mentions a new emphasis for quality raters called the “Your Money or Your Life” concept or YMYL for short. The quality raters are supposed to hold webpages that affect your money, such as financial sites or...
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09
Oct

Hummingbird and Penguin Updates – Birds of a Feather?

October 9, 2013
A little over a week ago, Google unveiled their Hummingbird algorithm update on the search giant’s 15th birthday. The Hummingbird update may turn out to be the Mother of all Google updates when all of the research is in. The new Hummingbird algorithm is said to have been built from the ground up unlike Penguin...
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10
Sep

Topsy Tweets Are Forever Sleek

September 10, 2013
Twitter Tweeters soon learn the shortcomings of the search feature in this popular social media destination. Do a few random searches on Twitter and you’ll soon find not what you’re looking for but rather results that are akin to those that may have been served up from one of the search engines in the 1990’s...
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07
Aug

Google In-Depth Articles Appearing in Search Results

August 7, 2013
Google has just made an announcement that it says will affect around 10-percent of “people’s daily information needs.” According to the number 1 search giant, surfers sometimes are looking for more in-depth information on the results pages. And this is just what Google is now going to give them. Mixed into the SERP’s with Google...
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02
Jul

Altavista, Hasta La Vista Baby

July 2, 2013
For those who weren’t into search on the Internet before Google became King, you’ll need to say goodbye and pay homage to a search engine you may have never heard of which is Altavista.com. Sure, Altavista is now powered by Yahoo (or Bing actually) and even in the title bar of the website it says...
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31
May

Google Penguin 2.0 Update Watch

May 31, 2013
On March 22, 2013 Google rolled out its Penguin 2.0 update (during the evening and right before the long Memorial Day weekend). Webmasters and SEO’s are still collecting the data about what has been affected and what’s not. When Penguin 1.0 rolled out it mostly impacted the homepage of websites. However, Penguin 2.0 is supposed...
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08
May

Average SEO Services Cost $500 – $1000 per Month

May 8, 2013
BrightLocal conducted a “Local SEO Industry Survey 2013” and posted it on May 03, 2013 on their blog. The numbers are on one hand enlightening and on the other simply validate what other sources are saying. For instance, when it comes to SEO pricing and costs there is much confusion with customers. And much of...
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