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Google

Offers information about the Google search engine and company.

23
Aug

Overview of Google Medic Core Algorithm Update

August 23, 2018
On August 01, 2018 Google rolled out what is being referred to in the SEO community as the “Medic Update.” This update primarily impacts YMYL (Your Money or Your Life) websites with a keen focus on health and medical sites. According to Google, they are not going after and de-ranking spammy sites. Rather they have...
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11
Jul

4 SEO Myths Go By the Wayside

July 11, 2018,
  Over at Search Engine Journal, VIP Contributor Pratik Dholakiya has written an interesting article titled, “4 Very Popular SEO Beliefs That Make No Sense At All”. The article talks about myths surrounding how Google’s algorithm works, guest blogging, social signals and links. In fact, here are the titles to each section: SEO Belief 1:...
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06
May

Agencies Can Now Register for Google My Business

May 6, 2018
Google My Business has decided that agencies and platform partners can now join the party. This is great news for agencies managing multiple clients. Each client can be added to a single dashboard and managed from this location. The key benefits for agencies according to Google include: Single Organization Accounts on Google My Business to...
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17
Apr

In Mobile Searches Direct Answers Up and Featured Snippets Down

April 17, 2018,
In Google mobile searches featured snippets have decreased while direct answers have increased, a trend that may be on the rise for some time to come. Search Engine Journal says, “This represents an increase of 1.4% more direct answers compared to last month. That’s one of the greatest month-over-month increases of all search features that...
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20
Mar

Google My Business Dashboard Upgrade Rolling Out

March 20, 2018
If you haven’t seen it yet, Google My Business is upgrading their dashboard and had begun the roll out in November 2017. More people are reporting getting the updated dashboard recently, however. Here are the new features of the new GMB Dashboard according to Search Engine Land: Users will no longer need to switch between...
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13
Feb

AMP Stories for Visual Storytelling Via Google

February 13, 2018
Google has once again focused on mobile with the development of its AMP Stories product. On a desktop computer it’s common for users to engage with text, reading longer articles and stories. On mobile devices users will read longer text but with less engagement. So, Google has developed AMP Stories for mobile so that users...
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24
Jan

A Few Thoughts on the Google Maccabees Update

January 24, 2018
  Nicknamed the “Maccabees Update” by SEO pioneer Barry Schwartz (some were calling this “Fred”) Google made an update to their core algorithm around the December 12 -13, 2017 time-frame. This is not one of the official Google Updates that has made it to the Moz List but rather a minor update according to Google...
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10
Dec

Google Expands Search Snippets to 320 Characters

December 10, 2017
  Google has now expanded the search snippets to 320 characters according to Google’s Danny Sullivan. But, the word on the street is to NOT expand the standard 160 meta description tag to 320 characters. You hear that All In One SEO Pack and Yoast plug-ins? The expansion to 320 characters pulls from both the...
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13
Sep

Links Are Still the Link to Higher Rankings

September 13, 2017,
In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords meta tags than they did...
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22
Aug

Google Organic Quality Score and Search Quality Evaluator Guidelines

August 22, 2017
On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives a quality score to organic...
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