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Google

Offers information about the Google search engine and company.

07
Aug

Confusing Message About Meta Tags from Google

August 7, 2020
I’ve long believed that the meta description tag on websites have not been used as a ranking factor in Google. In fact, over the years I’ve conducted tests on this and found it to be true for my own websites. However, now Google’s Martin Splitt has tweeted out a confusing message the contradicts this line...
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11
Jul

Google Image Search Update Benefits Website Owners

July 11, 2020
Google Images recently received an update which gives more context to the images that one is searching. This kind of info benefits website owners who optimize the images on the site and will drive more traffic to the website. According to Google: “Starting this week, a new feature makes it easy to find quick facts...
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16
Jun

Rankings Can Fluctuate for a Year for New Websites

June 16, 2020
According to Google’s John Mueller, the rankings for new website could fluctuate wildly for the first year. This is because new sites are being compared to older, established sites on the Internet and ranked in relation to them. According to Mueller: “I think if your website is just, let’s say, a couple of months old,...
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11
Apr

Google Finally Gives Thumbs Up to SEO – WooHoo!

April 11, 2020
  Well slap me silly and call me Sally. After 20+ years of Google wishing SEO’s would just go away, during this pandemic, the search giant has caught a fever-stoked delirium and changed its tune. Earlier this week, on their Webmaster Central Blog, Google posted an article titled, “Showcasing the value of SEO.” WTF, people...
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03
Mar

Google Says Don’t Scheme to Spam FAQ Schema

March 3, 2020
Some webmasters and SEO’s have been tempted to spam pages with FAQ schema. Why is this? Google uses FAQ schema so that it can display questions and answers in rich search results and for use with Google Assistant. And since the results are hit and miss, this had led some to put FAQ schema for...
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08
Feb

Google My Business Reclaiming Feature Being Piloted

February 8, 2020
Google is testing a new feature that helps business owners to reclaim their Google My Business (GMB) listing. According to Krystal Taing, “For anyone beginning to see this on your listings, it is a new #GMB feature. It does not mean your listing is unclaimed but is intended as an easier path to begin the...
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16
Jan

Google Rolling Out 1st Core Update of 2020

January 16, 2020
Google started rolling out the first core update of the decade on January 13, 2020. It’s called the January 2020 Core Update according to Google. Google went onto say that they core update is now live and is rolling out to various data centers. According to Search Engine Land, “Whenever Google updates its search ranking...
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16
Nov

GMB Shuts Down Toll Free Support

November 16, 2019
Google My Business (GMB) has shut down their toll-free number for customer support. You’ll no longer be able to call the GMB peeps and talk with a live person. According to Google, “We’ve removed toll free customer support numbers from the Google My Business homepage. If you call one of the existing numbers, you’ll be...
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13
Nov

Google Local Algo Update for November 2019

November 13, 2019
Over the past few days, Google has rolled out a local algorithm update impacting Google My Business (GMB) and Maps listings. It appears that Google is tightening its geo-local proximity. According to Search Engine Land, “The local SEO community was a consistent chatter about a Google update, specifically targeting Google Maps rank. The consensus became...
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29
Oct

Move Over RankBrain, BERT Is in the Building!

October 29, 2019
Google has announced the successor to RankBrain, which they have named BERT is rolling out now and will affect 1 in 10 search queries. BERT stands for Bidirectional Encoder Representations from Transformers. According to digital marketing lecturer Dawn Anderson, “BERT and family improve the state of the art on 11 natural language processing tasks. Even...
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